KRAFTON stock in March (2026) | Analysis, price target & growth

KRAFTON

KOSE:A259960

₩ 254.500,00

+ ₩13.000,00 (5,38%)

254.500,00 ₩

+₩13.000,00 (5,38%)

End-of-day quote: 03/27/2026

KRAFTON Stock Value

Analysts currently rate KRAFTON as Outperform.

Outperform

KRAFTON Company Info

EPS Growth 5Y

34,06%

Market Cap

₩10.780,14 B

Long-Term Debt

₩1,00 B

Quarterly earnings

04/29/2026 (E)

Dividend

₩2.366,85

Dividend Yield

0,93%

Founded

2007

Industry

Communication Services

Country

South Korea

Website

KRAFTON

ISIN Number

KR7259960003

Website

http://www.krafton.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

₩360.000,00

41.45%

Last Update: 03/26/2026

Analysts: 24

Highest Price Target ₩500.000,00

Average Price Target ₩360.000,00

Lowest Price Target ₩250.000,00

In the last five quarters, KRAFTON’s Price Target has fallen from ₩376.939,33 to ₩333.892,86 - a -11,42% decrease. Twenty analysts predict that KRAFTON’s share price will increase in the coming year, reaching ₩360.000,00. This would represent an increase of 41,45%.

Top growth stocks in the communication services sector (5Y.)

What does KRAFTON do?

KRAFTON, Inc. develops, distributes, and sells mobile game and application software in Asia, Korea, the United States, Europe, and internationally. Business Segments The company segments its business into several core areas. The primary segments include game development, publishing, and related services. Game Development This segment focuses on creating immersive gaming experiences that leverage technology, including virtual reality and artificial intelligence. Publishing This segment invo...

KRAFTON, Inc. develops, distributes, and sells mobile game and application software in Asia, Korea, the United States, Europe, and internationally.

Business Segments

The company segments its business into several core areas. The primary segments include game development, publishing, and related services.

Game Development

This segment focuses on creating immersive gaming experiences that leverage technology, including virtual reality and artificial intelligence.

Publishing

This segment involves the distribution of the company’s games across various platforms, including consoles, PC, and mobile devices.

Related Services

This segment encompasses a range of support functions essential to maintaining its competitive edge in the gaming industry. These services may include customer engagement, community management, and eSports activities.

Business Strategy

The company's business strategy is centered on its commitment to innovation, quality, and player engagement.

One core aspect of the company's strategy involves leveraging data analytics to understand player behavior and preferences. By analyzing gameplay patterns and community feedback, the company is equipped to make informed decisions regarding game development and enhancements. This player-centric approach facilitates the creation of tailored experiences that resonate with a broad range of audiences globally.

Additionally, the company aims to expand its footprint across emerging markets where gaming is experiencing rapid growth. By localizing content and establishing strategic partnerships in these regions, the company endeavors to tap into new segments of potential players. The focus on international expansion is complemented by a robust marketing strategy that promotes its titles through diverse channels, including social media, influencers, and traditional advertising.

The company also recognizes the importance of community building within the gaming ecosystem. The company actively engages with its player base through social media platforms, forums, and in-game events. By fostering a sense of community, the company enhances player loyalty and encourages user-generated content, which can further amplify its brand visibility and attract new players.

Products and Services

The company offers an extensive array of products and services within the gaming industry. At the forefront are its flagship video games. Notably, the company is recognized for its titles, including PUBG (PlayerUnknown’s Battlegrounds).

In addition to its flagship titles, the company continuously develops new games that cater to various genres and interests.

Moreover, the company provides a suite of services designed to enhance the gaming experience. These services include ongoing game updates, seasonal content, and downloadable content (DLC). Additionally, the company offers customer support services to address player inquiries and concerns.

The company also emphasizes the integration of eSports into its product offerings, organizing competitive events and tournaments to elevate player interaction and engagement.

Geographical Markets Served

The company operates in numerous geographical markets globally, catering to players across continents including North America, Europe, Asia, and Oceania.

Seasonality

The company’s business exhibits a certain degree of seasonality, primarily reflecting trends in the gaming industry and consumer behavior.

Moreover, the company may align the release of new content and game updates with seasonal events, using holidays and seasonal themes to attract players and keep the engagement levels high.

Customers

The company serves a diverse clientele consisting of individual gamers, gaming communities, and eSports professionals across multiple platforms. The customer base includes millions of active players who engage with the company's flagship titles as well as newcomers drawn by innovative gameplay and rich narratives. The company targets different gaming demographics, including casual players, competitive gamers, and dedicated fans of specific genres.

Trade Names

The company's esteemed titles, such as PUBG and other subsidiary projects, are integral components of its intellectual property strategy.

Sales and Marketing

The company employs a multi-faceted sales and marketing strategy that encompasses various channels to maximize reach and engagement. The company utilizes digital distribution platforms, including Steam and console stores, point of sale strategies, and mobile app marketplaces to distribute its games.

In terms of marketing, the company leverages social media and content marketing to connect with players, featuring engaging content about game updates and events. The company collaborates with influencers and streamers to amplify its reach.

Moreover, the company engages in promotional activities, including participation in gaming conventions and expos, where the company showcases new features and upcoming releases.

History

The company was founded in 2007. It was incorporated in 2007. The company was formerly known as Bluehole Studio Inc. and changed its name to KRAFTON, Inc. in 2018.

KRAFTON Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industries:** - Gaming: 85% - E-Sports: 10% - Media and Entertainment: 5% **TOP 3 markets:** - South Korea: 40% - USA: 25% - India: 15% KRAFTON, Inc. generates the majority of its revenue from the gaming industry, especially through popular titles like PUBG. The E-Sports...

At which locations are the company’s products manufactured?

**Production Sites:** South Korea, India, USA (Estimated 2025) KRAFTON, Inc. is a South Korean company known primarily for the development and publishing of video games. The main production and development of its products takes place in South Korea, where the company's headquarters are also lo...

What strategy does KRAFTON pursue for future growth?

**Revenue Growth:** Estimated 10-12% (2025, based on industry trends) KRAFTON, Inc. is pursuing a strategy that focuses heavily on diversifying its game portfolio and expanding into new markets. A key element of this strategy is the development of new games that build on existing successful franchi...

Which raw materials are imported and from which countries?

**Main materials:** Software development tools, server hardware, graphic processors **Countries of origin:** USA, China, South Korea KRAFTON, Inc. is a leading company in video game development, particularly known for games like PUBG. The majority of the required materials relate to software deve...

How strong is the company’s competitive advantage?

**Market share:** 12% in the global gaming market (2024) **Revenue growth:** 10% (2024) **EBITDA margin:** 35% (2024) KRAFTON, Inc. has a significant competitive advantage in the global gaming market, especially through its popular games like "PUBG." The 12% market share indicates that...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 60% (estimated for 2025) **Insider Buys/Sells:** No significant transactions in the last year (estimated for 2025) The institutional investor share in KRAFTON, Inc. is estimated to be around 60%, based on typical ownership patterns in the gaming industry and comp...

What percentage market share does KRAFTON have?

**Market share of KRAFTON, Inc.:** 8% (estimated, 2025) **Top competitors and their market shares:** 1. Tencent Holdings Ltd. - 15% 2. NetEase, Inc. - 12% 3. Activision Blizzard, Inc. - 10% 4. Electronic Arts Inc. - 9% 5. KRAFTON, Inc. - 8% 6. Ubisoft Entertainment SA - 7% 7. Take-Two Interactive S...

Is KRAFTON stock currently a good investment?

**Revenue Growth:** 10.2% (2024) **Profit Growth:** 8.5% (2024) **Market Share in the Gaming Sector:** 4.5% (2024) KRAFTON, Inc. recorded a revenue growth of 10.2% in 2024, attributed to the successful launch of new games and the expansion of existing titles. The company further solidified its mark...

Does KRAFTON pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (2025) KRAFTON, Inc. reported a dividend yield of 2.5% in 2025. The company has pursued a consistent dividend policy in recent years, indicating a reliable payout. The stability of the dividend is supported by the company's solid financial performance, especially the...

New support ticket

Explore

KRAFTON Stock Value

KRAFTON Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does KRAFTON do?

KRAFTON Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

KRAFTON Stock Value

KRAFTON Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does KRAFTON do?

KRAFTON Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.