Sports Toto Berhad stock | 2026 price target, earnings & valuation

Sports Toto Berhad

KLSE:SPTOTO

RM 1,28

RM0,00 (0,00%)

1,28 RM

RM0,00 (0,00%)

End-of-day quote: 03/27/2026

Sports Toto Berhad Stock Value

Currently, analysts rate KLSE:SPTOTO as Hold.

Hold

Sports Toto Berhad Company Info

EPS Growth 5Y

12,47%

Market Cap

RM1,69 B

Long-Term Debt

RM0,85 B

Quarterly earnings

05/23/2026 (E)

Dividend

RM0,12

Dividend Yield

9,38%

Founded

1969

Industry

Consumer Discretionary

Country

Malaysia

Website

Sports Toto Berhad

ISIN Number

MYL1562OO007

Website

http://www.berjaya.com/sports-toto-berhad

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

RM1,44

12.5%

Last Update: 03/26/2026

Analysts: 6

Highest Price Target RM1,59

Average Price Target RM1,44

Lowest Price Target RM1,15

In the last five quarters, Sports Toto Berhad’s Price Target has fallen from RM2,11 to RM1,71 - a -18,96% decrease. Five analysts predict that Sports Toto Berhad’s share price will increase in the coming year, reaching RM1,44. This would represent an increase of 12,50%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Sports Toto Berhad do?

Sports Toto Berhad, is a public limited liability company primarily engages in investment holding and providing management services to its subsidiary companies. Its principal activities include operating the company’s betting under Section 5 of the Pool Betting Act, property investment and development, operating hotels, and managing motor retailing, repair, maintenance, and after-sales insurance services. The company further engages in the development, manufacturing, and distribution of computer...

Business Segments

The company’s betting segment is the cornerstone of the company, serving as its primary revenue source. The operation adheres to stringent regulatory frameworks, allowing residents of Malaysia to participate in organized lottery games. This segment employs sophisticated software and logistical strategies to ensure seamless and efficient operations, further catering to a broad customer base.

Property investment and development signify another pivotal segment. The company holds and manages various commercial and residential properties through its subsidiaries, maintaining properties that generate steady income and potential appreciation in value.

Hotel management is another critical segment, where the company's subsidiaries operate hotels, particularly in Malaysia and internationally. The hotels are equipped with comprehensive facilities catering to both leisure and business travelers.

In addition, motor retailing services focus on the sales, repair, and maintenance of vehicles. This segment emphasizes providing after-sales services and insurance.

Business Strategy

The company centers its business strategy on achieving sustainable growth through diversification, customer-centric approaches, and technological advancements. By maintaining a diversified portfolio, the company mitigates risks associated with reliance on a single revenue stream, ensuring stability in various economic conditions.

Focusing on a customer-centric approach, the company prioritizes understanding customer preferences through market research and feedback mechanisms. This ensures that offerings across various segments align with evolving customer expectations, which enhances service quality and brand loyalty.

Finally, the establishment of strategic partnerships also underpins the company's business strategy. Collaborations with local and international organizations allow the company to leverage shared expertise and resources, unlocking new markets and expanding its operational footprint across different regions.

Products and Services

Betting Operations: The company provides lottery betting services, ensuring compliance with Malaysian regulations. Various game formats are available, allowing customers to choose based on their preferences and risk appetite.

Property Investment and Development: Through its subsidiaries, the company engages in property development projects, offering residential, commercial, and mixed-use properties. Services extend from initial consultation to project completion, including property leasing and management services.

Hotel Services: The company operates hospitality properties that provide accommodations and event facilities. Services include room reservations, food and beverage offerings, and business support features, targeting both leisure and corporate travelers.

Motor Retailing and After-Sales Services: The company specializes in the sales and servicing of vehicles, offering maintenance, repair services, and insurance options.

Tech Solutions for Wagering and Voting: The company develops and distributes computerized systems for wagering and voting, providing software support and technological improvements that enhance user experiences.

Geographical Markets Served

The company operates primarily in Malaysia while also extending its reach to several international markets through subsidiaries, particularly within the Philippines and the United Kingdom. Within Malaysia, the company has established a footprint within its various segments, including extensive service networks.

Seasonality

The company's business activities may experience seasonality, particularly in the company betting segment, which may see increased participation during festive seasons and public holidays when potential players are more inclined to take part in lottery games. Hotel operations also reflect seasonal trends, with peak occupancy during school holidays, festive seasons, and substantial local events.

Customers

In the company betting domain, the customer base includes casual players and avid lottery enthusiasts. The hotel segment caters to both leisure travelers and business professionals seeking accommodations for conferences and corporate events.

In motor retailing, the company reaches individual consumers along with corporate clients needing fleet services.

Modes of sales and marketing

The company employs diverse marketing and distribution channels to reach its targeted audience effectively. Digital marketing strategies, including targeted advertising and social media outreach, are instrumental in engaging younger demographics familiar with online platforms for lottery and hotel bookings.

Traditional marketing methods, such as promotional campaigns and community engagement initiatives, enhance visibility within local markets for gaming and hospitality services. Partnerships with retail outlets and service centers are also established to facilitate broader access to customers across geographical regions.

History

The company was founded in 1969. The company was incorporated in 1969. The company was formerly known as Berjaya Sports Toto Berhad and changed its name to Sports Toto Berhad in April 2022.

Sports Toto Berhad Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue Sources:** - Lottery business: approx. 70% - Automotive trade: approx. 20% - Real estate and others: approx. 10% **TOP 3 Markets:** 1. **Malaysia:** approx. 60% 2. **United Kingdom:** approx. 25% 3. **Singapore:** approx. 10% Sports Toto Berhad generates the majority of its revenue from...

At which locations are the company’s products manufactured?

**Production Sites:** Malaysia, United Kingdom Sports Toto Berhad, a leading company in the lottery and gaming industry, mainly produces and distributes its products in Malaysia. The company is headquartered in Kuala Lumpur and operates its primary production facilities there. In addition, Sports...

What strategy does Sports Toto Berhad pursue for future growth?

**Current Dividend Yield:** 6.5% (2026) **Revenue Growth:** 3.2% (2025) **Profit Growth:** 2.8% (2025) Sports Toto Berhad pursues a strategy focused on diversification and expansion into new markets. The company is investing in digital platforms to increase its reach and attract younger target...

Which raw materials are imported and from which countries?

I'm sorry, but I do not have specific information about the commodities or materials that Sports Toto Berhad imports or the countries from which they source them. Sports Toto Berhad is mainly active in the lottery and gaming industry, so physical commodities or materials may not be central to...

How strong is the company’s competitive advantage?

**Market share:** 35% (estimated, 2026) **EBITDA margin:** 18% (2025) **Return on Equity (ROE):** 12% (2025) Sports Toto Berhad has a significant competitive advantage in the Malaysian gambling market, reflected in an estimated market share of 35%. This position is supported by strong brand awa...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 45% (estimated for 2026) **Insider Buys/Sells:** No significant transactions in the last year (2025) The institutional investor share in Sports Toto Berhad is estimated to be around 45%. This demonstrates a strong confidence from institutional investors in the co...

What percentage market share does Sports Toto Berhad have?

**Market share of Sports Toto Berhad:** Estimated around 30% (2026) **Main competitors and their market shares:** 1. Magnum Berhad: around 25% 2. Berjaya Sports Toto: around 20% 3. Pan Malaysian Pools: around 15% 4. Da Ma Cai: around 5% 5. Other smaller providers: around 5% Sports Toto Berhad hold...

Is Sports Toto Berhad stock currently a good investment?

**Revenue Growth:** 3.5% (2025) **Profit Growth:** 2.8% (2025) **Dividend Yield:** 5.2% (2025) Sports Toto Berhad recorded a moderate revenue growth of 3.5% in 2025, indicating stable demand in the lottery and betting business. The profit growth of 2.8% shows that the company was able to effectivel...

Does Sports Toto Berhad pay a dividend – and how reliable is the payout?

**Dividend Yield:** 6.5% (estimated for 2026) **Dividend History:** Regular payouts over the last 5 years Sports Toto Berhad is known for its reliable dividend policy. The company has consistently distributed dividends in recent years, indicating a stable financial foundation and solid cash flo...

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Sports Toto Berhad Stock Value

Sports Toto Berhad Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Sports Toto Berhad do?

Sports Toto Berhad Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Sports Toto Berhad Stock Value

Sports Toto Berhad Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Sports Toto Berhad do?

Sports Toto Berhad Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.