Allied Bank Limited, a financial institution, offers a wide range of banking services.
The company offers various products and services, including digital banking, mobile banking, and online account opening facilities. It also provides various financial services, such as cash and bank balances, investments, net inter-segment lendings, lendings to financial institutions, performing and non-performing advances, provision against advances, advances net, operating fixed assets, and others.
Segment...
Allied Bank Limited, a financial institution, offers a wide range of banking services.
The company offers various products and services, including digital banking, mobile banking, and online account opening facilities. It also provides various financial services, such as cash and bank balances, investments, net inter-segment lendings, lendings to financial institutions, performing and non-performing advances, provision against advances, advances net, operating fixed assets, and others.
Segments
The company operates through Corporate & Investment Banking, Trading and Sales, Commercial & Retail Banking, and Islamic Banking segments.
Corporate & investment Banking
This segment offers a wide range of financial services to medium and large sized public and private sector entities and also covers overseas operation of the company. These services include, providing and arranging tenured financing, corporate advisory, underwriting, cash management, trade products, corporate finance products and customer services.
Trading and Sales
This segment engages in the treasury and money market activities.
Commercial & Retail Banking
This segment provides services to commercial and retail customers, including agriculture sector. It includes loans, deposits, and other transactions with commercial and retail customers.
Islamic Banking
This segment provides Shariah compliant services to customers, including loans, deposits, and other transactions.
Loans
The company offers a range of loan products to meet the diverse financing needs of its customers. It provides loans for various purposes, including personal loans, auto loans, home loans, and business loans. Personal loans are designed to meet the financial requirements of individuals, such as education expenses, medical emergencies, or home renovations. Auto loans enable customers to purchase new or used vehicles with flexible repayment options. Home loans are available for the purchase or construction of residential properties. Business loans are provided to entrepreneurs and companies to support their expansion plans, working capital needs, or investment in fixed assets.
Investment Portfolio
The company maintains an investment portfolio comprising various investment securities. It invests in government securities, including treasury bills, Pakistan Investment Bonds, and Sukuk. The company also invests in shares of listed companies on the stock exchange.
The company also invests in term finance certificates (TFCs) issued by reputable companies. In addition, its investment portfolio includes mutual funds.
Deposits
The company offers a wide range of deposit products to cater to the diverse needs of its customers. It accepts various types of deposits, including current deposits, savings deposits, fixed deposits, and foreign currency deposits.
Products and Services
The company offers various banking services, including personal banking, business banking, and Islamic banking.
Under personal banking, customers can avail themselves of services, such as current accounts, savings accounts, fixed deposits, and loans. The company also offers credit cards, debit cards, and online banking facilities for convenient and secure transactions.
For business banking, the company provides services, such as business accounts, trade finance, cash management, and treasury services. It supports businesses with financing solutions, including working capital finance, term finance, and trade finance facilities. The company also offers specialized services for corporate and commercial clients, including cash management solutions and treasury services.
The company is committed to Islamic banking principles and offers a range of Sharia-compliant products and services. This includes Islamic current accounts, savings accounts, and financing facilities that adhere to Islamic finance principles.
Markets
The company operates primarily within Pakistan through a vast network of branches and ATMs. It also has a presence in the Middle East and China, where it serves customers through its operations in these regions.
Customers
The company serves a diverse range of customers, including individuals, businesses, and corporate clients.
Personal Banking Customers: This category includes individual account holders who utilize personal banking services, such as current accounts, savings accounts, fixed deposits, personal loans, auto loans, and home loans.
Business Banking Customers: This category encompasses small to medium-sized enterprises (SMEs) and larger businesses that require business accounts, trade finance, cash management, and treasury services.
Corporate and Commercial Clients: The company offers specialized services for corporate and commercial clients, including working capital finance, term finance, and trade finance facilities.
Islamic Banking Customers: This category includes customers seeking Sharia-compliant banking solutions. The company provides Islamic current accounts, savings accounts, and financing facilities.
Sales and Marketing
The company employs various sales and marketing strategies to promote its products and services and attract customers. Here are some key aspects of the company's sales and marketing efforts:
Product Promotion: The company engages in extensive product promotion to create awareness and generate interest among potential customers. It utilizes various channels, such as print media, digital advertising, social media platforms, and its official website to showcase its products.
Customer Relationship Management: The company employs personalized marketing techniques, including targeted email campaigns, SMS alerts, and customer feedback mechanisms to understand customer needs and preferences.
Partnerships and Alliances: The company forms strategic partnerships and alliances with other organizations to expand its customer base and offer value-added services. These partnerships may include collaborations with insurance companies, investment firms, and technology providers to offer comprehensive financial solutions to customers.
Branch Network: The company maintains an extensive branch network across Pakistan, allowing for easy accessibility and personalized customer service. Branches serve as key touchpoints for sales and marketing activities, where customers can inquire about products, open accounts, and receive assistance from bank representatives.
Digital Marketing: The company leverages digital marketing channels to reach a wider audience and promote its products and services. This includes online advertising, search engine optimization, social media marketing, and targeted online campaigns to engage with customers in the digital space.
Customer Education: The company focuses on educating customers about its products and services through informative content, seminars, workshops, and webinars.
Marketing/Distribution Channels
The company utilizes various marketing and distribution channels to reach its target customers and promote its products and services. Here are some key marketing and distribution channels used by the company:
Branch Network: The company's extensive branch network serves as a primary distribution channel. Branches are strategically located across Pakistan, providing easy access for customers to avail themselves of banking services, inquire about products, and receive personalized assistance from bank representatives.
Online Banking: The company offers online banking services, allowing customers to access their accounts, make transactions, and avail themselves of various banking services through the bank's official website and mobile banking applications.
ATMs: The company operates a network of ATMs, enabling customers to withdraw cash, check account balances, and perform other basic banking functions.
Digital Marketing: The company utilizes digital marketing channels to reach a wider audience and promote its products and services. This includes online advertising, search engine optimization, social media marketing, and targeted online campaigns to engage with customers in the digital space.
Partnerships and Alliances: The company forms strategic partnerships and alliances with other organizations to expand its market reach and offer value-added services. These partnerships may include collaborations with insurance companies, investment firms, and technology providers to provide comprehensive financial solutions to customers.
Print Media: The company utilizes print media channels, such as newspapers and magazines, to advertise its products and services and create brand awareness among a broader audience.
Direct Marketing: The company employs direct marketing techniques, such as direct mail campaigns and telemarketing to reach potential customers and promote its offerings.
Regulations
The company operates in accordance with the Companies Act 2017, which outlines the legal requirements and regulations for companies in Pakistan. The bank ensures compliance with the provisions of this act in its operations and business activities.
The bank complies with the regulations specified in the Listed Companies (Code of Corporate Governance) Regulations, 2019.
History
Allied Bank Limited was founded in 1942. The company was incorporated in 1942.