**Revenue distribution by sectors:**
- Retail: 100% (Main focus on household goods and everyday products)

**TOP 3 markets and their percentage shares:**
- Japan: 85%
- China: 10%
- South Korea: 5%

Seria Co., Ltd. is a leading retail company specializing in household goods and everyday products. The majority of revenues are generated in Japan, attributed to the strong market presence and dense store network in the domestic market.

China and South Korea are important foreign markets where Seria is growing through strategic expansion and partnerships. These markets offer potential for further growth as the demand for affordable household goods in these regions is increasing.

**Production Sites:** Japan (main production country)

Seria Co., Ltd. is a Japanese company mainly engaged in retail, offering a variety of household goods and everyday items. The production of the products is mainly carried out in Japan to efficiently control quality and supply chains.

The company places great emphasis on local production to ensure high quality standards and minimize transportation costs. This allows Seria to offer competitive prices while maximizing customer satisfaction.

**Revenue Growth:** Estimated 8-10% annually (2026 based on previous trends)
**Market Expansion:** Focus on international markets (2026)

Seria Co., Ltd. is pursuing a growth strategy based on expanding into international markets. The company plans to strengthen its presence outside of Japan to capitalize on the increasing demand for affordable household goods.

In addition, Seria is focusing on digitizing and optimizing its supply chains to achieve efficiency gains and improve cost structure. This is intended to enhance competitiveness on a global scale.

Another focus is on expanding the product offering to reach new customer segments and better serve existing customers. This includes both introducing new product lines and adapting existing products to meet local market needs.

**Main raw materials:** Plastic, paper, metal

**Main importing countries:** China, Vietnam, Thailand

Seria Co., Ltd. imports a variety of raw materials necessary for the production of their products. The most important materials include plastics, which are used for the production of household goods and other consumer products. Paper and metal are also significant raw materials that play a role in Seria's product range.

China is one of the largest suppliers of these raw materials, especially for plastic products, due to cost-effective production and established supply chains. Vietnam and Thailand are also important partners, supplying mainly paper and metal. These countries offer competitive prices and have expanded their production capacities in recent years to meet the increasing demand from companies like Seria.

**Market share:** 20% (estimated, 2026)
**Profit margin:** 8% (2025)
**Revenue growth:** 5% (2025)

Seria Co., Ltd. has established itself as one of the leading providers in the 100-yen shops sector in Japan. The company's competitive advantage lies in its strong brand recognition and ability to offer a wide range of products at low prices. This is supported by efficient supply chains and strategic partnerships with suppliers.

Another advantage is the continuous expansion of the store network, leading to increased market penetration. Despite intense competition in the industry, especially from Daiso and other discounters, Seria can stand out through its differentiated product strategy and focus on quality and customer experience.

Future growth opportunities could arise from entering new markets and introducing digital sales platforms, which could further strengthen the competitive advantage.

**Institutional Investor Share:** 45% (estimated for 2026 based on trends from 2023)

**Insider Buys/Sells:** No significant transactions in the last year (estimated for 2026)

The institutional investor share at Seria Co., Ltd. is approximately 45%, indicating a solid trust from institutional investors in the company. This figure is based on the trends and data from 2023, which showed a similar level of participation.

Regarding insider buys and sells, there were no significant transactions in the last year. This suggests that the management and other insiders are currently not making significant changes to their stake in the company, which is often seen as a sign of stability and confidence in the company's future development.

**Market share of Seria Co., Ltd.:** 18% (estimated, 2026)

**Main competitors and their market shares:**
1. Daiso Industries Co., Ltd. - 35%
2. Can Do Co., Ltd. - 20%
3. Watts Co., Ltd. - 12%
4. Lawson Store 100 - 8%
5. 3COINS - 5%

Seria Co., Ltd. is a significant player in the Japanese 100-yen shops market, but ranks behind Daiso Industries, the market leader. Seria's market share is estimated at around 18%, making it one of the leading providers in this segment.

Seria's moat mainly consists of its brand recognition and a well-established store network in Japan. Compared to Daiso, which has a larger international presence and a wider product range, Seria's moat is less pronounced. Daiso has a significant advantage due to its size and economies of scale.

Can Do Co., Ltd. and Watts Co., Ltd. are also strong competitors, excelling through their own niche strategies and customer relationships. Overall, Seria has a solid, but not insurmountable moat compared to its larger and more diversified competitors.

**Revenue Growth:** 8.5% (2025)
**Profit Growth:** 7.2% (2025)
**Market Share in Japan:** 15% (2025)

Seria Co., Ltd. achieved solid revenue growth of 8.5% in 2025, attributed to strong demand for its products and effective expansion of its stores. The company increased its market share in Japan to 15%, indicating a successful market strategy.

The 7.2% profit growth demonstrates Seria's ability to manage costs effectively and enhance profitability. The continuous opening of new stores and optimization of existing locations contribute to revenue growth.

Overall, Seria's financial performance and market position suggest that the company is well positioned to continue growing. Investors could benefit from the stable growth strategy and strong market presence.

**Dividend Yield:** 2.5% (estimated for 2026)
**Dividend History:** Regular payouts over the past five years

Seria Co., Ltd. has pursued a consistent dividend policy in recent years. The dividend yield is estimated to be around 2.5% for 2026, based on the latest available data and the company's historical payout policy.

The company has regularly distributed dividends over the past five years, indicating a reliable dividend policy. This stability is a positive signal for investors seeking regular returns on their investments.