Virbac SA manufactures and sells a range of products and services for companion animals and farm animals.
Business Segments
The company is structured into geographical segments, which include France, Europe (excluding France), Latin America, North America, Asia Pacific, and Africa & the Middle East. The segments are defined by geography and by the nature of the markets served, which include companion animals and farm animals.
Business Strategy
The company’s business strategy focuses on enhan...
Virbac SA manufactures and sells a range of products and services for companion animals and farm animals.
Business Segments
The company is structured into geographical segments, which include France, Europe (excluding France), Latin America, North America, Asia Pacific, and Africa & the Middle East. The segments are defined by geography and by the nature of the markets served, which include companion animals and farm animals.
Business Strategy
The company’s business strategy focuses on enhancing its market position through geographic expansion and product diversification. The company aims to capitalize on growth opportunities in emerging markets while strengthening its presence in established regions.
By prioritizing research and development, the company seeks to innovate and improve its product offerings, aligning with the evolving needs of the veterinary and OTC markets. Furthermore, the company is committed to maintaining high standards of quality and compliance with regulatory requirements, which is crucial for building trust with customers and stakeholders.
Products and Services
The company offers a broad range of products and services tailored to the veterinary and OTC markets. The product portfolio includes therapeutic and preventive solutions for companion and farm animals, such as antibiotics, parasiticides, and vaccines.
The company also provides diagnostic tools and nutritional products to support animal health. In addition to these core offerings, the company engages in research and development to introduce innovative solutions that address emerging health challenges in animal care. The services offered encompass veterinary consultations, educational resources for pet owners, and support for healthcare professionals, ensuring comprehensive care for animals.
Geographical Markets Served
The company operates across several geographical markets, including France, Europe (excluding France), Latin America, North America, Asia Pacific, and Africa & the Middle East.
Customers
The company serves a diverse customer base that includes veterinary professionals, pet owners, and livestock producers.
Sales and Marketing
The company employs a range of sales and marketing strategies tailored to its diverse customer base. The marketing approach includes direct sales through veterinary clinics, partnerships with distributors, and participation in industry events to promote its products. The company utilizes various channels to reach its customers, ensuring that its offerings are accessible across different regions.
History
Virbac SA was founded in 1968. The company was incorporated in 1973.