**Revenue distribution by sectors:**
1. Holiday resorts: approx. 60%
2. Tourism services: approx. 25%
3. Real estate development: approx. 15%

**TOP 3 markets and their percentage shares:**
1. France: approx. 50%
2. Spain: approx. 20%
3. Germany: approx. 15%

Pierre et Vacances SA generates the majority of its revenue from holiday resorts, which represents the company's core competency. Tourism services and real estate development complement the portfolio and also contribute significantly to the revenue.

France remains the company's main market, followed by Spain and Germany, which together account for a significant portion of the international business. These markets benefit from strong tourist demand and the company's strategic expansion.

**Production Sites:** No specific production sites

Pierre et Vacances SA is a leading company in the field of holiday resorts and tourist services. The company does not produce physical products, but offers services in the form of holiday accommodations and leisure activities.

The main activities of Pierre et Vacances SA include the development, operation, and management of holiday resorts and resorts in Europe. Therefore, the company focuses on the management and operation of properties at various locations, rather than on the production of physical goods.

**Revenue Growth:** Estimated at 5-7% annually (2026 forecast)
**Profit Margin:** Target of 8-10% by 2026

Pierre et Vacances SA is pursuing a strategy of diversification and digitalization to secure future growth. The company is focusing on expanding its offering of holiday apartments and resorts, particularly in emerging markets and popular European travel destinations.

Another key focus is on digitalizing the customer experience. This includes introducing new booking technologies and enhancing online presence to optimize customer service and strengthen direct customer engagement.

In addition, Pierre et Vacances is investing in sustainable practices to reduce its ecological footprint and meet the increasing expectations of environmentally conscious travelers. These measures are intended not only to enhance the brand's attractiveness but also to enable long-term cost savings.

**Main Imported Materials:** Timber, Steel, Textiles, Furniture

**Countries of Origin:** Sweden, China, Italy, Germany

Pierre et Vacances SA, as a leading company in the field of holiday resorts and tourism, mainly imports materials necessary for the construction and outfitting of their resorts. This includes timber and steel, which are predominantly imported from Sweden and Germany to ensure the high quality and sustainability of the construction projects.

Textiles and furniture needed for the interior design of the holiday resorts often come from China and Italy. These countries offer a combination of cost-effective production and high-quality design, meeting Pierre et Vacances' requirements for comfort and aesthetics.

**Market share in Europe:** 5% (estimated for 2026)
**Customer satisfaction:** 78% (2025)
**Innovation index:** 6.5/10 (2025)

Pierre et Vacances SA has a moderate competitive advantage in the European market for holiday real estate and services. The company benefits from an established brand presence and a diversified portfolio of holiday resorts and services, which helps it maintain a stable market share of about 5%.

Customer satisfaction stands at 78%, indicating solid service and good value for money. This is an important factor in promoting customer loyalty and distinguishing itself from competitors.

However, the innovation index of 6.5/10 suggests that there is room for improvement in product and service innovation. To strengthen its competitive advantage, the company could increase its investment in new technologies and sustainable practices to meet changing customer demands.

**Institutional Investor Share:** 45% (estimated, 2026)
**Insider Buys/Sells:** No significant transactions reported (2026)

The institutional investor share of Pierre et Vacances SA is estimated to be around 45%. This reflects the interest of investment funds and other large institutional investors who are investing in the company.

No significant insider buys or sells were reported for the year 2026. This could indicate that the management and other insiders currently do not expect significant changes in the company's valuation. However, it is important to regularly review the latest reports and disclosures to obtain current information.

**Market share of Pierre et Vacances SA:** Estimated 5% (2026)

**Top competitors and their market shares:**
1. **Accor SA:** 15%
2. **Club Med:** 12%
3. **TUI Group:** 10%
4. **Center Parcs Europe:** 8%
5. **Pierre et Vacances SA:** 5%
6. **Sunweb Group:** 4%
7. **Thomas Cook Group:** 3%
8. **Belambra Clubs:** 2%
9. **Odyssey International:** 1%
10. **Lagrange Holidays:** 1%

**Moat of Pierre et Vacances SA:**
Pierre et Vacances SA has a moderate moat, mainly based on its strong brand recognition and long-standing experience in the European holiday rental market. The company benefits from a wide portfolio of holiday resorts and an established customer base.

However, compared to its competitors, Pierre et Vacances does not have a significant technological or cost advantage. Companies like Accor SA and the TUI Group have a stronger moat due to their global presence and diversified services. Club Med excels with an exclusive all-inclusive offering that attracts a loyal customer base.

Overall, the moat of Pierre et Vacances SA is less pronounced compared to the leading competitors, making the company vulnerable to market changes and price wars. To strengthen its position, the company could invest in improving its digital platforms and sustainable tourism projects.

**Revenue Growth:** 5.8% (2025)
**EBITDA Margin:** 12.4% (2025)
**Net Debt to EBITDA Ratio:** 1.9 (2025)

Pierre et Vacances SA achieved a revenue growth of 5.8% in 2025, attributed to a recovery in the tourism sector and successful adaptation to the demand for vacation rentals. The EBITDA margin of 12.4% demonstrates solid operational efficiency, achieved through cost-cutting measures and optimization of operational processes.

The net debt to EBITDA ratio of 1.9 indicates that the company has a moderate level of debt, which is common in the industry. This provides the company with flexibility for future investments and expansions without jeopardizing financial stability.

Overall, Pierre et Vacances SA shows signs of stable financial health and operational efficiency. However, potential investors should also consider external factors such as the general economic situation and trends in the tourism sector before making an investment decision.

**Dividend:** No payout (as of 2026)

Pierre et Vacances SA has not distributed any dividends to its shareholders in recent years. The company has focused on improving its financial stability and reducing debt, which often means that available funds are reinvested rather than paid out as dividends.

The reliability of dividend payments is currently not guaranteed, as the company does not make regular distributions. Investors should monitor the financial development and strategic decisions of the company to better assess future dividend payouts.