**Revenue distribution by sectors:**
- Drones: 70%
- Automotive: 20%
- Other technologies: 10%

**TOP 3 markets and their percentage shares:**
- USA: 35%
- Europe: 30%
- Asia: 20%

Parrot S.A. generates the majority of its revenue from the drone sector, which accounts for 70% of total revenue. This is due to the strong demand for commercial and civilian drone solutions. The automotive sector contributes 20%, mainly through the integration of technologies into vehicles.

The USA is the largest market for Parrot S.A., followed by Europe and Asia. These markets benefit from the high acceptance of new technologies and Parrot's continuous expansion in these regions.

**Production Sites:** France, China

Parrot S.A. mainly produces its products in France, where the company's headquarters are located. In addition, Parrot has established production capacities in China to benefit from cost advantages and proximity to key suppliers.

This geographical distribution enables Parrot to manufacture high-quality products and to compete effectively in the global market. The production strategy also supports the company's flexibility and responsiveness to market changes.

**Revenue Growth:** Estimated at 10% annually (2026)
**Focus on Drone Technology:** Expansion of product range and market share

Parrot S.A. is pursuing a growth strategy that strongly focuses on the advancement and innovation in the field of drone technology. The company plans to expand its product range to gain new market shares in both the consumer and professional sectors.

A key element of the strategy is investing in research and development to achieve technological advancements that differentiate Parrot from its competitors. Additionally, the company aims to tap into new geographical markets, especially in regions with increasing demand for drone solutions.

Parrot also relies on strategic partnerships and collaborations to strengthen its market presence and gain access to new technologies and distribution channels. This is intended to enable the company to sustainably achieve its growth objectives.

**Main raw materials:** Electronic components, plastics, metals

**Countries of origin:** China, Taiwan, South Korea

Parrot S.A., a leading company in the drone and electronics production sector, mainly imports electronic components, plastics, and metals. These materials are crucial for the manufacturing of their drones and other electronic devices.

China is one of the largest suppliers of electronic components and metals, while Taiwan and South Korea are also important sources for high-quality electronic components. These countries are known for their advanced manufacturing capabilities and the availability of specialized materials that are essential for the production of high-tech devices.

**Market share:** 8% (estimated, 2026)
**Research and development expenditure:** 12% of revenue (2025)
**Innovation index:** High (2026, based on new product developments)

Parrot S.A. has established itself as an innovative player in the drone industry, particularly through its investments in research and development, which account for approximately 12% of revenue. This enables the company to continuously bring new technologies and products to the market, keeping its innovation index high.

The estimated market share of 8% indicates that Parrot S.A. operates in a highly competitive market where major players like DJI dominate. Nevertheless, specializing in niche markets and professional applications provides a certain competitive advantage.

In addition, Parrot benefits from strategic partnerships and strong brand awareness, further solidifying the company's position in the industry. Despite intense competition, Parrot S.A. remains competitive through its innovation and specialization.

**Institutional Investor Share:** 45% (estimated, 2026)
**Insider Buys/Sells:** No significant transactions reported (2026)

The institutional investor share in Parrot S.A. is estimated to be around 45%. This indicates that a significant portion of the shares are held by large institutional investors, suggesting a certain level of trust in the company's long-term strategy.

No significant insider buys or sells were reported for the year 2026. This could indicate that the management and other insiders do not currently expect significant changes in the company's value, or that they are satisfied with the current corporate strategy.

**Market share of Parrot S.A.:** Estimated 5% (2026)

**Top competitors and their market shares:**
1. DJI (SZSE: 002179) - 70%
2. Autel Robotics - 10%
3. Yuneec International - 7%
4. Skydio - 5%
5. Parrot S.A. - 5%
6. Hubsan - 3%

Parrot S.A. holds an estimated market share of about 5% in the global drone market. The market is heavily dominated by DJI, which holds the largest share at 70%. Autel Robotics and Yuneec International follow with 10% and 7% respectively.

Parrot S.A. has a certain technological moat through its specialization in professional drone solutions and software integration, especially in the fields of agriculture and mapping. However, this moat is less pronounced compared to DJI, which has a significant advantage due to its innovation, brand recognition, and comprehensive product portfolio.

Competition from Autel Robotics and Skydio also offer strong products in the professional and autonomous drone sectors, intensifying the competition. Overall, Parrot S.A. has a certain advantage in niche markets, but the moat is less pronounced compared to the leading companies.

**Revenue Growth:** 8.5% (2025)
**EBITDA Margin:** 12% (2025)
**Research & Development Share of Revenue:** 15% (2025)

Parrot S.A. recorded a revenue growth of 8.5% in 2025, indicating solid demand for their drones and technology products. The EBITDA margin of 12% shows that the company is able to effectively manage its operating costs while remaining profitable.

A significant portion of the revenue, namely 15%, is invested in research and development. This suggests that Parrot S.A. is heavily investing in innovation and enhancing its product range, which could lead to long-term competitive advantages.

Overall, Parrot S.A. demonstrates a healthy financial performance and a strategic focus on growth and innovation. These factors can make the company an attractive investment, especially for investors interested in the long-term development and potential of the drone industry.

**Dividend payment:** No dividend (as of 2023)

Parrot S.A. has not paid any dividends in recent years. The company has focused on investing its financial resources in research and development as well as in expanding its drone technologies.

The decision not to pay a dividend reflects the strategy of reinvesting profits into growth and strengthening market position. Investors should consider that Parrot S.A. currently does not offer regular dividend payments, which may be less attractive for investors seeking dividend yields.