Laboratorio Farmaceutico Erfo S.p.A. specializes in the formulation, production, and commercialization of nutraceutical products. Through continuous Research and Development activities, conducted both internally and in collaboration with the Università Campus Bio-Medico di Roma, Università degli Studi di Messina, and the Consiglio Nazionale delle Ricerche, the company is able to market products that align with market trends and consumer needs.
Business Segments
The company’s business is organi...
Laboratorio Farmaceutico Erfo S.p.A. specializes in the formulation, production, and commercialization of nutraceutical products. Through continuous Research and Development activities, conducted both internally and in collaboration with the Università Campus Bio-Medico di Roma, Università degli Studi di Messina, and the Consiglio Nazionale delle Ricerche, the company is able to market products that align with market trends and consumer needs.
Business Segments
The company’s business is organized into four primary segments, each with a distinct focus and target market. These segments are designed to address the diverse needs of consumers seeking nutraceutical solutions for health and well-being.
Diètnatural
This segment is a proprietary format developed by the company, dedicated to the sale of nutraceutical products and the provision of continuous support in nutritional therapy. Diètnatural centers offer personalized nutritional programs, combining the sale of high-quality supplements with professional guidance to help clients achieve their health and wellness goals. The Diètnatural network operates through franchised centers, ensuring a consistent level of service and product quality across all locations.
Medical Division
This segment focuses on the development and commercialization of nutraceutical products targeted at specific therapeutic areas, including gastroenterology, neurology, and musculoskeletal health. The Medical Division is also planning significant developments in the orthopedic area, reflecting the company’s commitment to expanding its product portfolio and addressing emerging health needs. The division collaborates closely with healthcare providers, ensuring that products are aligned with the latest medical guidelines and practices.
BodySano
This segment was acquired in 2023 through the majority acquisition of BodySano France (now Erfo France), this segment is dedicated to offering innovative nutritional coaching methods combined with the sale of dietary supplements and aesthetic treatments using advanced technologies. The BodySano format is based on a holistic approach to health and wellness, integrating personalized coaching with scientifically formulated products. The acquisition of BodySano has enabled the company to expand its presence in the French market and to introduce new methods and technologies to its existing network.
Fit&Go
This segment was integrated into the company’s operations starting in 2025, Fit&Go is a leading network of franchised centers in Italy specializing in high-tech fitness and fast fitness solutions. The segment offers tailored training programs designed to promote health and well-being, leveraging advanced technologies to deliver effective and efficient workouts.
Business Strategy
The company’s business strategy is centered on the development and expansion of its four proprietary franchising brands, with a focus on both national and international growth. The company aims to strengthen its presence in the Italian market while pursuing opportunities for expansion in key international markets, particularly France and Belgium. The company’s strategy is based on a multi-faceted approach that includes territorial expansion, brand consolidation, and the development of new business lines.
A key element of the company’s strategy is the expansion of its franchising network. The company is committed to increasing the number of franchised centers under the Diètnatural, Fit&Go, and BodySano brands, with a cumulative total of over 200 franchised points of sale in Italy. The company’s international expansion strategy has already resulted in the opening of the first five Diètnatural franchised centers abroad, with additional openings planned in the near future.
The company’s strategy also includes the integration of advanced technologies and innovative business models to enhance the customer experience and improve efficiency. The company is focused on leveraging synergies between its various business lines, particularly in the areas of marketing and business development.
The company’s strategy is supported by significant investments in research and development, with a dedicated department focused on the continuous improvement of products and processes. The company’s commitment to innovation is reflected in its status as an Innovative SME, which requires ongoing investment in research and the employment of highly qualified personnel.
The company’s business strategy is also guided by principles of sustainability and social responsibility, in line with its status as a Società Benefit. The company is committed to pursuing objectives of common benefit, in addition to profit, and to conducting its activities in a transparent and ethical manner.
Products and Services
The company offers a comprehensive range of nutraceutical products and services, designed to support health and well-being across a variety of consumer needs. The company’s product portfolio includes over 70 innovative dietary supplements, all of which are regularly notified to the Ministry of Health.
The company’s products are organized into several key categories, each targeting specific health needs and consumer segments. The Diètnatural line offers a wide range of supplements designed to support weight management, metabolic health, and overall well-being. The Medical Division focuses on products for specific therapeutic areas, including gastroenterology, neurology, and musculoskeletal health. The BodySano segment offers dietary supplements and aesthetic treatments, integrating nutritional coaching with advanced technologies. The Fit&Go segment provides high-tech fitness solutions, including personalized training programs and state-of-the-art equipment.
In addition to its core product offerings, the company provides a range of services designed to enhance the customer experience and support the achievement of health and wellness goals. These services include personalized nutritional counseling, coaching programs, and ongoing support throughout the customer journey.
Geographical Markets Served
The company serves a broad geographical market, with a strong presence in Italy and ongoing expansion into international markets. The company’s franchising network includes over 200 points of sale in Italy, with a particular focus on the Diètnatural, Fit&Go, and BodySano brands.
Recent Acquisitions
In 2023, the company completed the acquisition of a majority stake in BodySano France, which has since been rebranded as Erfo France. This acquisition has enabled the company to expand its presence in the French market and to introduce new methods and technologies to its existing network. The integration of BodySano into the company’s operations reflects a strategic focus on international growth and the development of new business lines.
Customers
The company’s customer base includes individuals seeking nutraceutical solutions for health and well-being, clients of franchised and direct centers, and healthcare professionals utilizing products from the Medical Division.
Trade Names
The company’s intellectual property portfolio includes proprietary formulations, trade names, and trademarks associated with its various business lines, including Diètnatural, BodySano, and Fit&Go.
Sales and Marketing
The company’s sales and marketing activities are organized around its franchising network, with products and services distributed through a combination of franchised and direct centers. The company’s marketing strategies are tailored to the specific needs of each business line, with a focus on building brand awareness and driving customer engagement.
The company utilizes a variety of marketing channels, including targeted advertising, digital marketing, and local “drive to store” initiatives. The company’s marketing efforts are designed to support the expansion of the franchising network and to promote new product launches. The company’s integrated approach to marketing allows for the development of joint campaigns and the sharing of resources across business lines.
The company’s distribution channels include both direct sales and franchising, ensuring broad market coverage and consistent service quality. The company’s franchised centers are supported by comprehensive training and support programs, ensuring that franchise partners are equipped to deliver high-quality products and services.
Government Regulations
The company operates in compliance with all applicable legal and regulatory requirements, including those related to the production and commercialization of nutraceutical products. The company’s products are regularly notified to the Ministry of Health, ensuring compliance with safety and quality standards. The company’s research and development activities are conducted in accordance with relevant regulations, including those governing the use of proprietary formulations and the protection of intellectual property.
History
Laboratorio Farmaceutico Erfo S.p.A was founded in 2013.
