Limeade, Inc. (Limeade) operates as an immersive employee well-being company that creates healthy employee experiences.
Through its software-as-a-service (SaaS) solutions, Limeade helps companies better care for their employees, and helps employees care for themselves. The company works every day to deliver value to its customers in the form of employee engagement, retention, productivity, human connection, prevention of burnout, HR program and benefit utilization, cost reduction and more.
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Limeade, Inc. (Limeade) operates as an immersive employee well-being company that creates healthy employee experiences.
Through its software-as-a-service (SaaS) solutions, Limeade helps companies better care for their employees, and helps employees care for themselves. The company works every day to deliver value to its customers in the form of employee engagement, retention, productivity, human connection, prevention of burnout, HR program and benefit utilization, cost reduction and more.
Limeade Well-Being is the company’s flagship solution. In 2021, the company acquired TINYpulse, a Seattle-based leader in listening software. The company continues to offer the solution based on this acquisition, re-branded Limeade Listening, to existing customers and new prospects worldwide.
The company is registered with the Australian Stock Exchange (ASX) and its certificates of depositary interests (CDIs) over common shares are traded on ASX. In August 2022, the company filed Form 10 with the Securities and Exchange Commission (SEC), which became effective in October 2022 and as such became a U.S. public reporting company.
Products
The Limeade software solutions are sold to organizations through a subscription-based revenue model. Limeade has a technology platform built on scalable cloud-based infrastructure that is industry-agnostic, allowing the company to deliver solutions to customers across a range of industries, including manufacturing, healthcare, government, financial services and technology. Limeade solutions are available in 19 languages worldwide.
Limeade solutions include Limeade Well-Being and Limeade Listening. Limeade Well-Being primarily serves large enterprise organizations (5,000+ employees) in North America, the European Union (EU) and the Asia-Pacific region. Limeade Listening typically targets smaller, mid-market customers (under 500 employees) worldwide.
Employee experience represents the totality of circumstances, events, interactions and personal moments that impact employees’ relationships with, and performance within, their organizations. Intentionally managed and coordinated culture, strategy and work processes, supported by streamlined, connected and user-friendly technology platforms and solutions result in better employee experiences.
Well-Being and Listening solutions are key components of the employee experience. The way the company infuses well-being into work is via web, app and mobile and how it does it:
Activities and Content - The company offers well-being assessments, with results used to provide personalized well-being improvement action plans, content, challenges and activities;
Condition and Clinical - Target high risk individuals with proven content, activities and services;
Rewards & Recognition - The company is publicly and privately recognize employees and facilitate the provision of associated rewards and recognition, including for taking specific health and well-being actions;
Listening and Conversations - Listen to employees, understand their needs and act. The company periodically sends short surveys to employees from an informed library of examples. Tools on how to interpret and respond to the results to improve employee engagement and retention;
Updates - Reach and connect with all employees with regular, flexible communications. The company delivers multimedia communications to all employees via mobile and web experiences in targeted ways, to inform and solicit community engagement and employee feedback;
Integrations - Promote company resources, benefits and Limeade partner services. The company enables measurement of employee perceptions of inclusion, using results to enable focused improvement activities, including the promotion and management of well-being champion networks and employee resource groups; and
Actions and Insights - Measure what matters and get actionable insights from real-time dashboards.
Organizations may improve employee experience through the use of software solutions, such as those the company provides – Limeade Well-Being and Limeade Listening. These solutions may stand alone or connect to broader employee experience platforms, for example those from enterprise software leader Microsoft. Actions taken by organizations to improve employee experience include:
Providing an integrated program for holistic employee well-being, including physical, emotional, financial and work factors, focused on the employee and his or her entire experience at life and work;
Using employee listening tools and services to measure, align, and improve culture, including listening to employee voices and responding with action, including organizational support for employee well-being and engagement;
Balancing financial and non-financial benefits to make employees’ lives better through the thoughtful design of compensation, benefits, rewards and recognition structures; and
Providing employee experience platforms that are well designed and integrated across mobile and desktop devices to deliver prescriptive solutions based on employee journeys, and ongoing communications that support and inspire employees.
Limeade solutions target all areas of well-being. Well-being is a multifaceted concept that can be broadly summarized as:
Physical well-being: An individual’s physical health and lifestyle. Examples include self-care, exercise & fitness, nutrition and health conditions such as diabetes, cancer, musculoskeletal issues or heart disease;
Emotional well-being: An individual’s mental and emotional health and mindset. Examples include an individual’s ability to manage stress, anxiety and depression, be mindful and resilient, have positive relationships and in one’s abilities (self-efficacy);
Financial well-being: An individual’s ability to control finances, handle expenses, understand and cope with financial stressors and reach financial goals; and
Work well-being: An individual’s interactions at and perceptions of work. Examples include perceptions of support, sense of purpose and meaning, engagement and job satisfaction.
Competition
The company’s main competitors in the Well-Being category are ShareCare (a company that provides consumers with personalized health-related information, programs, and resources), Virgin Pulse (a company that focuses on engaging users every day in building and sustaining healthy behaviors and driving measurable outcomes for employees, employers, and health plans) and WebMD (online publisher of news and information pertaining to human health and well-being). The company’s main competitors in the Listening category are Qualtrics (a company that offers an online survey tool that allows one to build surveys, distribute surveys and analyze responses from one convenient online location), Gallup (an analytics and advisory company that offers educational consulting) and Momentive (a company that provides software to collect, analyze, and act on feedback for their customers).
Intellectual Property
The company relies upon a combination of federal, state, and common-law rights in the United States (U.S.) and the rights under the laws of other countries, trademarks, copyrights, domain name, trade secrets, including license agreements, and other contractual rights, to establish and protect its proprietary rights.
Regulation
Limeade is subject to certain laws and regulations in the U.S. and around the world that involve matters central to its business, particularly laws and regulations relating to data security, personally identifiable information, protected health data, privacy, anti-corruption, intellectual property and taxation.
In the U.S., Limeade is required to comply with the Health Insurance Portability and Accountability Act (HIPAA) and the Health Information Technology for Economic and Clinical Health Act (HITEC), which provide data privacy and security provisions for safeguarding medical information.
Most states also have in place data security laws requiring companies to maintain certain safeguards with respect to the processing of personal information, and all states require companies to notify individuals or government regulators in the event of a data breach impacting such information. The California Consumer Privacy Act (CCPA) gives residents of California expanded rights to access and delete their personal information, opt out of certain personal information sharing, and receive detailed information about how their personal information is used, and also provides for civil penalties for violations and private rights of action for data breaches. The California Privacy Rights Act (CPRA) significantly modifies the CCPA, including by expanding consumers’ rights with respect to certain personal information and creating a new state agency to oversee implementation and enforcement efforts.
In addition, in the EU and United Kingdom (U.K.), Limeade must comply with the General Data Protection Regulation (GDPR) with respect to its processing of the personal data of users of its services who are residents of the EU.
Given the global operations of the business, Limeade is also required to comply with anti-corruption laws, including the US Foreign Corrupt Practices Act of 1977, as amended (FCPA), and the UK Bribery Act 2010 (UK Bribery Act), which prohibit companies and their intermediaries from making improper payments for the purpose of obtaining or retaining business.
History
Limeade, Inc. was founded in 2006 as a Washington corporation. The company was incorporated in 2006.
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