Codemasters Group Holdings plc operates as an U.K.-based game developer and publisher of high-quality racing games across console, PC and mobile. The company operates as a subsidiary of Electronic Arts Inc.
The company’s renowned franchises include DiRT, GRID, Project CARS and the Bafta award-winning official F1 series of videogames. It operates across three U.K. locations, such as Southam, Birmingham, and Cheshire (Runcorn), as well as Kuala Lumpur, where the company’s art production facility...
Codemasters Group Holdings plc operates as an U.K.-based game developer and publisher of high-quality racing games across console, PC and mobile. The company operates as a subsidiary of Electronic Arts Inc.
The company’s renowned franchises include DiRT, GRID, Project CARS and the Bafta award-winning official F1 series of videogames. It operates across three U.K. locations, such as Southam, Birmingham, and Cheshire (Runcorn), as well as Kuala Lumpur, where the company’s art production facility sits. Its games are largely developed internally at its U.K. studios, leveraging its proprietary EGO and Madness game development engines.
The company’s strategy focuses on strengthening its overall leadership position in racing, growing its audience and increasing average revenue per user.
In January 2019, the company entered into a joint development agreement with Netease Inc., one of China’s leading internet and online game services providers, to develop a new mobile game for the global market. This is on track to deliver a new mobile IP to the market in the financial year ending 31 March 2022.
In November 2019, the company announced the acquisition of Slightly Mad Studios (SMS). SMS is an award winning multi-platform video game developer renowned for developing critically acclaimed and commercially successful racing franchises and games, including Project CARS, and Need for Speed Shift, as well as Fast & Furious Crossroads.