Run Long Construction Co., Ltd. is primarily engaged in the construction and sale of real estate, as well as engineering contracting through its subsidiaries, such as Chin Chun Construction and Jin Jyun Construction. The company's main business activities include the development, construction, and sale of residential and commercial buildings, as well as providing engineering and construction services.
### Business Segments
The company operates through several key business segments, each contri...
Run Long Construction Co., Ltd.
is primarily engaged in the construction and sale of real estate, as well as engineering contracting through its subsidiaries, such as
Chin Chun Construction
and
Jin Jyun Construction
. The company's main business activities include the development, construction, and sale of residential and commercial buildings, as well as providing engineering and construction services.
### Business Segments
The company operates through several key business segments, each contributing to its overall business model and long-term growth strategy. The primary business segments include:
#### Construction and Real Estate Development
This segment focuses on the construction and sale of real estate, encompassing both residential and commercial properties. The company's construction business involves land acquisition, project planning, design, engineering management, quality assurance, and after-sales service. Its projects are mainly situated in major urban areas with high development potential, such as
Keelung City
,
New Taipei City
,
Taoyuan City
,
Taichung City
,
Tainan City
, and
Kaohsiung City
.
#### Engineering Contracting and Construction Services
This segment, managed by the company's subsidiary
Jin Jyun Construction
, is primarily involved in engineering contracting and construction services.
Jin Jyun Construction
handles construction projects for the group's developments and external clients. The engineering business focuses on project management, talent development, progress monitoring, quality control, and contract management.
### Business Strategy
The company's business strategy revolves around long-term growth, sustainability, and innovation. It aims for vertical integration across civil engineering, electromechanical, and construction/electromechanical sectors. The company is dedicated to product planning that meets diverse buyer needs, while maintaining a strong after-sales service system to drive customer referrals and enhance sales performance.
Jin Jyun Construction
actively works on enhancing brand recognition, expanding product offerings, introducing green construction practices aligned with corporate ESG goals, and integrating digital technology and innovation.
The company's market and sales strategies target areas with convenient transportation, comprehensive living amenities, and development potential. Its construction projects are mainly located in major urban areas and have gained significant consumer recognition. Competitive advantages include strong demand from first-time buyers and owner-occupiers, increased housing demand due to
TSMC
's fabs expansion in surrounding regions, and rising demand for office space upgrades in urban districts.
### Products and Services
The company's products and services include the construction and sale of residential and commercial buildings, engineering contracting, and construction services. Its construction business involves land acquisition, project planning, design, engineering management, quality assurance, and after-sales service. Projects are primarily situated in major urban areas with high development potential.
The engineering business, primarily managed by
Jin Jyun Construction
, includes project management, talent development, progress monitoring, quality control, and contract management. The company utilizes innovative digital technologies like 3D Building Information Modeling (BIM) and unmanned robots for material handling to enhance productivity and address labor shortages.
Products and services also incorporate green building concepts, smart building technologies, and the use of eco-friendly materials. The company integrates low-carbon and circular building concepts through lightweight structures, eco-friendly construction methods, circular materials, and construction waste management.
The after-sales service system is tailored to meet diverse buyer needs and encourage customer referrals to boost sales performance. Construction proposals have been well-received by consumers, with high sales rates in major urban areas.
### Geographical Markets Served
The company's operations primarily focus on the construction and sale of real estate in major urban areas of Taiwan, including
Keelung City
,
New Taipei City
,
Taoyuan City
,
Taichung City
,
Tainan City
, and
Kaohsiung City
.
### Sales and Marketing
Marketing and sales strategies target areas with convenient transportation, comprehensive living amenities, and development potential. Construction projects are mainly located in major urban areas and have gained significant consumer recognition.
Product planning, design, positioning, engineering management, quality standards, and after-sales services are crucial factors influencing customer purchasing decisions. The company employs innovative marketing strategies to boost sales, shorten sales cycles, and enhance capital turnover. The after-sales service system is designed to meet diverse buyer needs and drive customer referrals to improve sales performance.
### History
Run Long Construction Co., Ltd.
was established in 1977 and incorporated in 1972.