Ningbo Orient Wires & Cables Co.,Ltd. provides land and subsea cable solutions.
The company has established a wholly-owned subsidiary in Rotterdam, Netherlands, to enhance its presence in Europe, and in 2024, a wholly-owned subsidiary was established in the United Kingdom to further expand into overseas markets.
The company’s subsidiaries include Oriental Marine Engineering Institute (Zhejiang Ningbo); Oriental Submarine Cable Company (Zhejiang Zhoushan); Guangdong Orient Company (Guangdong Ya...
Ningbo Orient Wires & Cables Co.,Ltd. provides land and subsea cable solutions.
The company has established a wholly-owned subsidiary in Rotterdam, Netherlands, to enhance its presence in Europe, and in 2024, a wholly-owned subsidiary was established in the United Kingdom to further expand into overseas markets.
The company’s subsidiaries include Oriental Marine Engineering Institute (Zhejiang Ningbo); Oriental Submarine Cable Company (Zhejiang Zhoushan); Guangdong Orient Company (Guangdong Yangjiang); European Company (Netherlands); Bohai Orient Company (Shandong Laizhou); Fujian Dongyi Company (Fujian Fuzhou); Hong Kong Company (Hong Kong); and UK Company (United Kingdom)
The company operates through three primary segments: Submarine Cable Systems, Land Cable Systems, and Marine Engineering Services, each supported by dedicated manufacturing and service platforms.
This segment focuses on the design, manufacturing, and installation of high-voltage and ultra-high-voltage submarine cables, serving large-scale offshore wind power, oil and gas extraction, and cross-sea power transmission projects. The company has developed proprietary technologies for 500kV AC and ±535kV DC submarine cable systems, achieving international leadership in this field. The company provides end-to-end solutions, including customized design, production, testing, integration, installation, and operation & maintenance, supporting the full lifecycle of submarine cable projects.
This segment covers the production of high-voltage, medium-voltage, and special cables for power transmission and distribution, as well as engineering cables for construction, petrochemical, and rail transit sectors. The company has developed innovative products such as non-crosslinked environmentally friendly polypropylene cables and halogen-free low-smoke flame-retardant B1-grade cables, integrating green, safe, energy-saving, and environmentally friendly features.
Marine Engineering Services
This segment provides engineering services, including cable laying, installation, operation, and maintenance for both submarine and land cable projects. The company has established a leading marine engineering service platform and a first-class operation & maintenance team, offering full-process, multi-dimensional, and high-quality services.
The company’s business strategy is centered on innovation-driven growth and the integration of advanced manufacturing with system solutions.
The company’s strategy includes the following key elements:
Technology and Market:
The company accelerates the integration of marine and land cable systems, driving strategic and technological innovation to lead the ‘3+2’ market. The company targets major projects and key customers in the submarine and land cable markets, enhancing core competitiveness and market share. The company’s technology center focuses on forward-looking, strategic, and key technology breakthroughs, supporting the industrialization and demonstration of new materials and processes.
Subsidiary Management:
The company standardizes subsidiary operations, establishes effective control mechanisms, and drives high-quality development through specialized teams and project-based management. The company’s subsidiaries focus on technology design, engineering construction, and operation & maintenance services, supporting the company’s leadership in high-end cable system solutions.
The company offers a comprehensive portfolio of products and services across the cable industry, with a focus on high-end, innovative, and integrated solutions.
Deep-Sea Umbilical and Dynamic Cable Systems:
The company specializes in the development of deep-sea umbilical cables and dynamic cable systems for offshore oil and gas extraction and floating wind power projects.
Ultra-High Voltage Cable and Submarine Cable Systems:
The company focuses on large-scale offshore wind power and high-capacity marine and land power transmission.
Intelligent Distribution Network and Engineering Cable Systems:
The company provides intelligent distribution network cables and engineering cables for power distribution, construction, petrochemical, and rail transit sectors. The company’s products include non-crosslinked environmentally friendly polypropylene cables and halogen-free low-smoke flame-retardant B1-grade cables, integrating green, safe, energy-saving, and environmentally friendly features.
Marine and Land Engineering Services and Operation & Maintenance Systems
The company offers comprehensive engineering services, including cable laying, installation, operation, and maintenance for both submarine and land cable projects. The company’s engineering service platform and operation & maintenance team provide full-process, multi-dimensional, and high-quality services, including the development and application of advanced cable joint technologies.
The company’s operations are strategically distributed across key economic regions in China and internationally.
The company serves a diverse customer base across the energy, infrastructure, and industrial sectors. The company’s main customers include power grid companies, offshore wind power developers, oil and gas companies, construction and engineering firms, and urban infrastructure developers. The company’s top five customers accounted for 35.15% of annual sales.
Intellectual Property/Patents
The company has established a comprehensive intellectual property management system, including the ‘Intellectual Property Management Manual,’ ‘Intellectual Property Reward Measures,’ ‘Technical Secret Management Measures,’ and ‘Patent Management Measures.’ The company’s intellectual property portfolio includes 169 authorized patents as of December 2024, of which 50 are invention patents (including one international patent). The company has led or participated in the formulation of over 70 national, industry, local, and group standards.
The company’s sales and marketing strategy is based on a combination of direct sales, project-based bidding, and strategic partnerships. The company leverages its strong brand reputation, technological leadership, and comprehensive service capabilities to win major projects in the energy, infrastructure, and industrial sectors. The company’s marketing activities are supported by a network of subsidiaries and bases, enabling rapid response to customer needs and efficient resource allocation.
The company’s digital transformation initiatives, including the implementation of SAP, CRM, and other digital systems, enhance the efficiency and effectiveness of sales and marketing operations. The company’s focus on quality, innovation, and customer satisfaction underpins its marketing strategy, supporting the development of long-term customer relationships and the expansion of market share in China and internationally.
The company operates in strict compliance with national laws, regulations, and industry standards, including the Company Law, Securities Law, and Listing Company Governance Guidelines.
Ningbo Orient Wires & Cables Co.,Ltd. was founded in 1998. The company was incorporated in 1998.
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