Aker BioMarine ASA, a biotech innovator, develops and supplies krill-derived products for consumer health and wellness.
Business Segments
The company operates through several distinct business segments, each focusing on different aspects of the marine ingredients market. The primary segments include Ingredients and Brands.
The Ingredients segment is responsible for the production and sale of krill-based products, primarily used in animal nutrition and human health applications. This segment e...
Aker BioMarine ASA, a biotech innovator, develops and supplies krill-derived products for consumer health and wellness.
The company operates through several distinct business segments, each focusing on different aspects of the marine ingredients market. The primary segments include Ingredients and Brands.
The
Ingredients
segment is responsible for the production and sale of krill-based products, primarily used in animal nutrition and human health applications. This segment emphasizes the extraction of high-quality krill oil, rich in omega-3 fatty acids and antioxidants. The company’s krill oil products are marketed under the brand name QrillTM Pet, among others, and are sold to various retailers and distributors in the United States and other markets. The ingredients segment also focuses on developing new products and formulations to meet the growing demand for marine-based ingredients in the health and wellness sector.
The
Brands
segment encompasses the marketing and distribution of consumer health products derived from krill oil and other marine ingredients.
In 2024, the company plans to implement a new segment structure that will include four operating business units: Feed Ingredients, Human Health Ingredients, Consumer Health Ingredients, and Emerging Businesses.
The company’s business strategy revolves around innovation, sustainability, and market leadership in the marine ingredients sector. The company aims to leverage its expertise in krill harvesting and processing to develop high-quality products meeting the needs of its diverse customer base. By focusing on research and development, the company seeks to create innovative solutions enhancing the nutritional value of its products and addressing emerging health trends.
Sustainability is a core component of the company’s strategy. The company is committed to responsible sourcing and environmentally friendly practices throughout its operations. The company actively engages in initiatives promoting sustainable fishing practices and contributing to the preservation of marine ecosystems.
The company’s strategy also includes expanding its market presence through strategic partnerships and collaborations. By working with key stakeholders in the health and wellness industry, the company aims to enhance its product offerings and reach new customer segments. The company’s focus on building strong relationships with retailers and distributors is essential for driving sales growth and increasing brand visibility.
The company offers a range of products and services centered around krill and other marine ingredients. The company’s primary product line includes krill oil, extracted from Antarctic krill and known for its high content of omega-3 fatty acids, particularly EPA and DHA, as well as antioxidants like astaxanthin. These products are marketed under the brand name QrillTM and are available in various formulations to cater to different customer needs.
In the
Ingredients
segment, the company provides krill oil products for both human and animal nutrition. The krill oil for human consumption supports overall health and wellness, while the krill oil for pets promotes healthy skin, coat, and joint function in animals. The company’s products are sold to retailers, distributors, and manufacturers in the health and wellness sector.
The
Brands
segment focuses on consumer health products leveraging the benefits of krill oil. The company’s consumer products aim to enhance the nutritional profile of everyday diets and are marketed to health-conscious consumers. The company employs various marketing strategies to promote its products, including educational campaigns highlighting the health benefits of omega-3 fatty acids and the importance of marine-based nutrition.
Geographical Markets Served
The company serves a diverse range of geographical markets, with a strong presence in North America, Europe, and other regions. The company’s products are distributed to various retailers and distributors, allowing it to reach a wide customer base.
The company serves a diverse range of customers across various categories, including retailers, distributors, and manufacturers in the health and wellness industry. The company’s customer base includes both B2B and B2C segments, enabling it to reach a wide audience with its marine-based products.
The company’s primary trade name is QrillTM, under which it markets its krill oil products.
The company employs a multi-faceted approach to sales and marketing, utilizing various channels to reach its customers effectively. The company’s marketing strategy includes educational campaigns highlighting the health benefits of omega-3 fatty acids and the importance of marine-based nutrition.
The company’s distribution channels include partnerships with retailers and distributors in the health and wellness sector. The company collaborates with key stakeholders to ensure its products are readily available to consumers.
The company also leverages digital marketing strategies to engage with consumers and promote its products. The company’s online presence allows it to connect with health-conscious consumers and provide them with valuable information about the benefits of its marine ingredients.
The company’s practices align with international guidelines and standards, including the OECD’s Guidelines for Multinational Companies and the UN Guiding Principles for Business and Human Rights.
Aker BioMarine ASA was founded in 2006. The company was incorporated in 2014.
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