One Stop Systems, Inc. (OSS) designs, manufactures, and markets specialized rugged high-performance compute (‘HPC’), high speed switch fabrics and storage systems, which are designed to target edge applications for artificial intelligence (‘AI’) / machine learning (‘ML’), sensor processing, sensor fusion and autonomy.
The company markets its products to manufacturers of equipment used for autonomous vehicles, medical, industrial, and military applications, with special focus on platforms that m...
One Stop Systems, Inc. (OSS) designs, manufactures, and markets specialized rugged high-performance compute (‘HPC’), high speed switch fabrics and storage systems, which are designed to target edge applications for artificial intelligence (‘AI’) / machine learning (‘ML’), sensor processing, sensor fusion and autonomy.
The company markets its products to manufacturers of equipment used for autonomous vehicles, medical, industrial, and military applications, with special focus on platforms that move, such as planes, trucks, ships, submarines, and mobile datacenters or command posts where sensor processing, sensor fusion, AI and ML are integrated to support such applications. If an application needs AI and/or autonomous capabilities, and it moves, OSS delivers the highest performance solutions that are designed to survive and enable these challenging applications.
OSS designs, manufactures, and markets specialized high-performance compute, high speed switch fabrics and storage hardware and software, which are designed to target edge applications for AI/ML, sensor processing, sensor fusion and autonomy. Edge computing is a form of computing that is done on site, near a particular data source or the user, rather than in the cloud, minimizing the need for data to be processed in a remote datacenter. This growing trend increases computing performance and security, as the data does not have to travel to distant datacenter location. Edge computing is most recognizable in applications such as sensor processing, sensor fusion, autonomy and AI/ML. To meet the demands at the edge the company offers specialized modules and systems that consist of computers, switch fabrics and storage products that incorporate the latest state-of-the art components with embedded proprietary software. Such modules and systems allow the company to offer high-end solutions to target markets to be integrated into platforms, vehicles and applications.
The company leverages its proven track-record of delivering first-to-market advanced technologies and technical strength, working with the latest high-speed networks like PCI Express 5.0 and NVIDIA’s NVLink. This is in addition to the company’s expertise with rugged servers, compute acceleration and high-performance flash array storage systems. When combined with the company’s execution and knowledge for deploying these systems in challenging environments, the company brings the latest commercially available datacenter level technology and products to this market.
Business Strategy
The company continues to execute its strategic commitment to the AI Transportable and rugged edge HPC market. In this portfolio, the company is witnessing some of the company’s highest margins and repeat business and expanding levels of interest.
The company is consistently focusing on expanding the number of customers and platforms while also securing multi-year contract opportunities in this space. This focus provides the company with a unique opportunity to drive growth and shareholder value.
The company continues to see and pursue opportunities in both the commercial/industrial and military/government segments. The company’s OSS military business accounts for approximately 25% of the company’s overall sales.
A key element of the company’s business strategy is a product strategy based on technology leadership. A first-to-market strategy is key to the company’s ability to continue to win significant opportunities. As a result, the company continues to develop new state-of-the-art products across a range of HPC demand, providing a unique value proposition for the company’s customers in the targeted spaces. Current engagements for the company’s products in the military space cover various autonomy, sensor fusion and AI/ML applications, including for multiple aircraft, drones, ships, helicopters, and land vehicles, as the Pentagon prioritizes incorporating advanced technologies into their equipment. The company has pursued these engagements throughout 2023 by incorporating an AI compute and storage product strategy that applies the OSS expertise in three product levels that cover the needs of land, sea and air deployments.
At the high end, the company introduced Rigel, which is a super compute edge platform. This product is the highest performance, most compact supercomputer in the market that can survive the most demanding edge environments, especially those in military programs available today and in the future. It brings to market the latest in Graphics Processing Units (‘GPU’), Central Processing Unit (‘CPU’), high speed PCI express switch fabric and memory products in a rugged compact form factor, to meet sensor processing, sensor fusion and AI/ML applications in this space. Rigel has been vetted by multiple large military prime contractors, as well as the U.S. Department of Defense (‘DOD’) directly for key, high visibility programs that the company is pursuing.
At the mid-level, the company has fielded its Short-depth Servers (‘SDS’) in many commercial and government program wins due to its flexibility. The SDS provides integrated AI compute, data recording and storage at a performance level approaching Rigel, suitable for wider market adoption. In the fourth quarter of 2023, the 3U SDS was upgraded to the latest PCIe 5.0 performance levels and launched as a standard product and two original equipment manufacturer (‘OEM’) customer configurations that accounted for two new program wins. These upgrades consisted of advanced cold plate liquid cooling and liquid immersion options that widen the environments in which the SDS can be deployed. Top commercial applications for the SDS include autonomous trucks and ships and edge data analytics. The top applications for government use include AI sensor fusion, simulation, capturing AI datasets through data recording and serving high-speed data to crews with the company’s Ion Accelerator data storage software.
At the low end of performance, but with a higher level of ruggedization, the company has introduced Cernis and Donati. These products create the most compact solution for autonomy, AI/ML and visualization. The Donati CPU/GPU compute and visualization systems are interconnected using the Cernis PCIe switch, creating an optimized data path that takes advantage of OSS low latency breakthroughs in PCIe interconnect, typically found in Rigel and SDS servers, while being highly rugged for use in wheeled and tracked land vehicles that require conduction cooling.
The company’s ability to drive the leading edge of technology is enabled by the company’s strong relationships with strategic component manufactures, including NVIDIA (for GPUs, ARM processors and networking), NetList, and Micron (for flash memory), Broadcom (for PCIe switch components), and Intel and AMD (for CPUs). In many cases, the company has access to product roadmaps and other technical information relating to future technology. Access to this information allows the company to begin its design process well before the future components the company is designing even exist. The company has also expanded its market relationships to embrace companies in the AI/ML software space. These efforts allow the company to establish relationships that enable its ability to offer end-to-end solutions for customers while also creating opportunity for these software companies to standardize on the company’s hardware platforms.
Product Offerings
The company’s systems are built using the latest CPU, GPU, high speed switch fabrics and flash storage technologies that draw upon years of expertise in designing and manufacturing custom, semi-custom as well as standard systems for military and commercial customers. The company has a history of being first-to-market with many solutions for emerging technologies. The company’s technological leadership includes linking different OSS product systems together.
The company uses leading edge components from major technology providers to design purpose-built systems that solve customer problems in an efficient, cost-effective manner. The company applies the component technology provided by Intel, AMD, NVIDIA, Micron, Broadcom, and others to deliver solutions to provide true value to the company’s customers.
Rugged Edge Servers
The company enables the power of the datacenter to be deployed at the edge without compromising performance by employing groundbreaking ruggedization and cooling technologies for edge servers operating from various vehicle AC and DC power sources in small spaces.
GPU Compute Acceleration
When GPU technology and solid-state flash were first introduced, the company began designing systems that maximized the effectiveness of these technologies. The company produces compute-systems with large numbers of GPUs and flash memory that communicate over PCIe and allow faster processing, data storage, and data retrieval. The more GPUs and flash devices available to a server, the faster that system can process and store data.
The company is enabling the growth of such AI capability by adding scale with rugged systems that complement the highest performance rugged servers.
High Density Solid-State Flash Storage
The company’s solutions offer the highest capacity and performance with the addition of removable media which enables the quick transportation and delivery of massive amounts of data.
Switch Fabrics For High Speed Data
The company’s PCI express based switch fabrics provide the highest speed and lowest latency data acquisition and movement.
The company is one of the largest providers of PCIe adapters and expansion components used worldwide.
What Sets OSS Apart
Several factors differentiate OSS from other suppliers of high-performance edge computing solutions, including, without limitation the following:
Ruggedized SwaP-C – The company provides systems that can support datacenter performance at the rugged edge by implementing unique form factors optimizing space and weight, variable power inputs sources and cost competitive solutions across a wide range of applications, including full mil-spec systems.
Lowest Latency – The company has expertise in PCIe and NVLink switch fabrics that deliver the lowest possible latency. This allows the company to design reliable systems using this differentiating high-performance technology with a greater quantity of GPUs and flash storage devices than other suppliers.
Advanced Cooling – The company provides systems that can withstand extreme environmental temperature ranges. The company engineers cooling for extremely high power heat generation, including heat from GPUs and Field Programmable Gate Arrays (‘FPGAs’), utilizing differentiated methods for conduction, convection, liquid and immersion cooling.
Key Partnerships – The company has long and established leading edge technology partnerships with early access to product roadmaps, which include a differentiated relationship with NVIDIA. The company is a ‘Preferred Tier 2 OEM’ in the NPN program with unique NVLink license.
Speed To Market – The company’s short development cycle times allow the company to bring the newest technology to market quickly.
Powerful Software – The company provides software products required to operate high-capacity, low-latency storage systems used by defense systems and commercial applications.
Business Strategy
The company has consistently followed a strategy of being first-to-market in leading edge deployment technologies by designing and developing products that are delivered before the company’s competitors. The company has products spanning the spectrum of high-performance computing, including servers, flash storage, GPU acceleration, networking, and PCIe data acquisition I/O expansion. Within these product areas, the approach implies that it:
Anticipates trends in these markets and do not hesitate to share the company’s vision with customers to create thought leadership and deeper engagement;
Swiftly deploys resources in engineering and sales to bring innovative products to market before the company’s competitors;
Leverages strategic relationships to get early access to future products and technologies;
Hunts for early program wins with market leaders and leverage close relationships;
Continuously monitors and influences the market for next generation technologies for which a new concepts and solutions may be forming; and
Establishes leadership in the fast-growing AI Transportable portion of edge computing.
Products
Compute Servers
Within the server sector, the company has secured a niche position of building purpose-built specialty servers, which the major server suppliers do not supply, as they require custom tuning and special features that major OEMs cannot easily provide. The company’s compute servers are designed to provide the highest level of performance that can be deployed in harsh edge environments. The company’s expansion optimized (‘EOS’) line of servers is optimized for supporting a high number of add-in cards such as GPUs, FPGAs, NVMe drives and sensor inputs. Servers in this product family have a number of slots that are compatible with the PCIe host bus interface cards that the company has developed. These cards enable PCIe connection over cable between the host processor and downstream I/O devices. These servers have custom basic input/output systems (‘BIOS’) to ensure they work seamlessly with expansion chassis and support a high number of downstream I/O devices. The company’s short-depth server (‘SDS’) line supports rugged deployment in space constrained environments providing a maximum depth of 20 inches. The company’s ‘Rigel Edge Super Computer’ (‘Rigel’) is the highest performing, most dense, AI-compute platform that is deployable in extreme environments, including on military aircraft.
GPU computing uses hardware components that are optimized to perform mathematical calculations in a rapid fashion. NVIDIA is the market leader in the design and manufacturing of these components. The company works with NVIDIA to design and build systems which use multiple GPUs to accelerate applications.
Emerging markets and applications such as AI, image rendering and processing, autonomous vehicles, deep learning, molecular modeling, genomics, advanced visualization, machine learning, and image processing, all benefit from the ability to use GPUs to accelerate the application. The company builds specialized compute-servers and accelerators used in these emerging growth markets. The company estimates these markets to be very large and growing.
Storage Servers
The company also builds standard and custom flash storage arrays utilizing the company’s unique know-how in PCIe device fan-out, packaging, cooling, and PCIe-over-cable. The company delivers dense, high-performance systems that provide customers with high value and utility in the most demanding, data-intensive operations. These OSS storage servers complement the company’s compute servers to provide an end-to-end edge solution for AI workflows.
Through a strategic agreement with Western Digital, the company acquired an exclusive software license for Ion Accelerator Storage Area Networking (‘SAN’) source code and software development rights, as well as hired their core engineering team in July 2017. Since acquiring this software asset, the company has extended its capability to align with the company’s AI Transportable strategy by adding Network Attached Storage (‘NAS’), support for NVMe flash drives, NVMe over Fabric expansion capability, and several encryption methods required for government security applications. The company has also implemented a proprietary Follow Me capability for removing a bulk pack of NVMe drives that can be easily transported to another system without rebuilding the data, operating much like a massive capacity USB stick. This provides the company’s flash arrays with a high level of differentiation relating to storage management, latency, portability, and throughput. The company provides standard flash array products and have the in-house hardware and software expertise to provide customized systems for demanding applications that are not suitable for standard offerings. For example, the company provides products to a large military contractor for integration into military aircraft that requires the company to design and manufacture a highly ruggedized mil-spec flash array. The resulting product provides high data density with low weight, a high degree of portability, and security for data protection. The company’s experience and capability in high speed, low-latency, digital signaling via PCIe gives the company an edge in providing custom designs to OEMs, military programs, and other special purpose applications.
PCIe Expansion and Adaptors
PCIe is the high-speed standard for communications within a computer. This standard defines the signals and connectors (i.e., slots) that are used for computer add-in cards (such as Ethernet or graphics). Traditionally, communication between computers in the network is completed via Ethernet. Although Ethernet is great for large networks, this introduces delays and latency challenges. To keep performance at the highest level, PCIe signaling can also be routed over a cable, allowing expansion input/output slots to be physically located in a separate chassis. This provides for high-performance and low latency, which are essential in this market.
Being able to separate the server from the I/O expansion, by using PCIe over a cable, facilitates disaggregation of server functionality. That is, with PCIe, server I/O functions no longer need to be contained in the physical server chassis, but instead, can be separated into a separate chassis and continue to operate at full speed. This offers many advantages over higher latency and power consuming traditional networking communications like Ethernet. From a practical perspective, servers can be connected directly to larger storage arrays or other peripheral devices, with the resulting group of chassis operating as if they were all in the same physical chassis.
The company began developing its first PCIe-over-cable adaptor in 2006 and was one of the early providers of PCIe adaptors.
This technology has now become a standard within the computer industry, the company’s customers have used the company’s adaptors to connect their custom input/output chassis and achieve performance equivalence as if the I/O was integrated into the server box. This gives designers and integrators a degree of flexibility and utility in architecting computer systems that is unprecedented. The company has expanded its PCIe adaptor market in breadth and depth, including making adaptors for many OEM customers.
With the company’s expertise developed in designing adaptor cards, the logical extension of the company’s capability led the company to develop a method for expanding the PCIe bus into an external chassis containing one or many expansion slots and using this expansion to provide storage and AI application acceleration. This allows a customer to install multiple standard PCIe boards into a chassis and accelerate their system without having to add additional servers. These are typically GPUs, FPGAs or NVMe drives to create large-scale Compute and Storage appliances. For example, the company has developed a product for deployment in a mobile command center, which aggregates large amounts of high frequency data from sensors and allows in the field AI algorithms to operate in real time. This is achieved through a cluster of the company’s compute and storage products. A user can now connect a multiplicity of PCIe devices to a single server using a single memory domain, and achieve performance throughput and low latency, which was not possible prior to the introduction of PCIe.
The company has been a leader in PCIe acceleration through generations 1.0, 2.0, 3.0, 4.0 and 5.0. The company delivered its initial PCIe Gen 5.0 products in 2022, well ahead of any of the company’s direct competitors, and started shipping a full line of Gen 5.0 products throughout 2023. As PCIe evolves through generations 6.0 and beyond, the company is uniquely positioned to continue its leadership role in this market. The company offers the largest PCIe acceleration product line, with chassis and backplanes that offer expansion from one to 64 slots. Due to its greater data throughput, lower latency and flexibility of design, this is a growing market, and the company intends to maintain the company’s leadership role.
Additional Compute Products
Through Bressner, the company provides small form factor IoT and high-performance industrial and panel PCs compute-platforms customizable to meet needs in commercial applications on the edge where space constraint is a fundamental consideration. The company also provides ruggedized, mobile tablets and handhelds that meet the specialized requirement for devices deployed at the edge in a diverse set of environmental conditions for commercial and government applications.
Customers
The company delivers the highest performance scalable products and solutions at the source of the data that enable AI/ML, sensor fusion, and sensor processing for global defense and commercial markets. The company serves a global clientele consisting of multinational companies, governmental agencies, military contractors, military services, and leading technology providers.
Some of the company’s key customers are as follows:
Raytheon – The company works closely with many of the U.S. Government agencies and prime contractors to bring the latest technologies to mobile edge applications. Raytheon provides an excellent example of how the company adapted high-performance computing elements used in air-conditioned datacenters to the rigorous environment encountered in a U.S. Navy aircraft. The company worked closely with Raytheon to build a customized NVMe storage array, with drives installed in removable canisters for high-speed sensor data acquisition, encryption, and recording. This massive amount of mission data can then be easily off-loaded upon landing the aircraft and sent to the traditional government datacenter, which is a significant development given that satellite network links are too slow to handle transmitting that amount of data. To further enhance the data collected, the company embarked on a second project with Raytheon to build a GPU accelerated ‘datacenter in the sky’ system to enable mission data collected in the flash array to be analyzed and run through AI algorithms in real time while the mission was in process. This allowed the aircraft and crew to make real time decisions using the same level of processing power available in a ground-based system. Finally, the company enhanced that ‘datacenter in the sky’ with a 3-system cluster to provide large scale resources during missions and to carry out multiple AI tasks in real time. These applications are great examples of rugged edge products. The company has continued to enhance and refresh the technology for this program while working on opportunities with other prime contractors, including other mobile applications, such as video surveillance, video analytics and autonomous vehicles on land, in the sea and in the air. OSS is expanding its footprint within in the military market with multiple new engagements with other prime contractors and the DOD directly. Much of this activity addresses the needs of AI, sensor fusion, and autonomy required in the battlefield. Applications include land vehicles, aircraft, drones, ships, and submersibles.
LIQID– LIQID is a market leader in composable infrastructure hardware and software solutions. Leveraging industry standard datacenter components to deliver a flexible, scalable architecture built from disaggregated resources. The company provides optimized high performance computer solutions, expansion chassis and PCI Express interface cards that are used to address next-generation application in AI, IOT deployment, DevOps, cloud and edge computing, NVMe and GPU over fabric support.
Teledyne LeCroy - Teledyne LeCroy is a leading provider of test, validation and benchmarking test platforms to the storage and CXL memory device industry. The company provides several PCI Express-based interface cards, PCI Express switches, NVME controllers, and host buss adaptors that are used in Teledyne’s test bed applications and end devices. The company acts as an extension to Teledyne’s engineering group, allowing Teledyne to complete their product roadmap in a timely manner.
Alcon – Alcon is a market leader in the production of computer assisted medical equipment. Bressner provides several rugged, purpose-built, high-performance workstations used in performing these AI assisted surgeries. Bressner works directly with Alcon engineers to co-design and assist in securing medical certifications for the products that doctors and patient trust for pinpoint accuracy and speed.
Torc Robotics –Torc Robotics, is a market leader in the U.S. truck manufacturing and is a subsidiary of Daimler, which manufactures globally. Daimler Technologies North America embraced a clear roadmap to level 4 autonomous trucking with planned deployments by the end of the decade. The company provides the current Torc Robotics truck fleet with several OSS products, including multiple 3U SDS models for the autonomous driving functionality and the company’s Centauri data logging system that provides high-speed sensor recording and fast data transport using the company’s removable NVMe drive canister technology.
Sales and Marketing
The company’s sales and marketing efforts are focused on the identification, engagement, and closure of significant targeted opportunities within the AI Transportables market.
Sales (OSS)
The company’s OSS sales efforts consist of five main channels:
General Sales – OSS maintains a website, a web store and direct sales teams that sell directly to end-users, primarily in the U.S., Asia and Europe, Middle East and Africa (‘EMEA’) regions. This includes e-commerce sales via typical web store functionality, outbound calling and direct interaction with customers and potential customers to provide standard and unique solutions that fit their needs. The company is expanding its international sales efforts to address additional focus on Canada, and Oceania.
OEM Focused Sales – The company’s direct outside sales team, which consists of OSS employees as well as third-party manufacture representatives, is organized to best identify, target, and develop the top potential commercial OEM and government program customers in the datacenter class, rugged AI, compute and storage space. These OEM and government programs form the largest and fastest growing parts of the company’s business. The OSS direct sales teams interface directly with new potential customers at their facilities, live events, and virtual industry tradeshows, and present standard solutions and/or proposals for customized solutions (if solid return on investment) to address such customers’ datacenter class, rugged AI needs at the edge.
Commercial Sales Team – The company’s commercial sales team focuses on OEM customers to whom the company sells standard products, solutions or design and build customer specified systems based on OSS technology expertise that are branded with the OEM’s name and label. This includes target markets like autonomous semi-trucks, farming, medical and mining equipment deploying the latest technology. These companies, many of which are market leaders, then resell the products through their own sales channels. The company actively seeks this type of relationship, which is leveraged as a sales multiplier, allowing the company to grow sales at a faster rate without adding as many dedicated sales resources. This tends to be a recurring sales model that lasts several years.
Government Sales Team – The company’s government sales team focuses on the large and growing portion of the company’s business that provides products and systems to DOD programs, global Ministry of Defense (‘MOD’) programs, government agencies, and national research laboratories. The company’s government sales team has the knowledge and expertise to identify major program opportunities in the emerging AI/ML, sensor processing, sensor fusion and autonomy markets, and to provide the extensive technical and business development processes to take these programs from concept to successful completion. This is a growing part of the company’s business, one of the company’s primary focuses, and provides a higher contribution of profit margin. Examples include compute and storage systems for aircraft, radar systems, command, control, intelligence, surveillance and reconnaissance platforms and mobile command centers.
Channels – The company has dedicated sales resources that manage the company’s worldwide network of resellers and distributors. The company sells a large breadth of standard products through these channels, which allow the company to achieve global customer touch without requiring a physical presence in all geographies. The master distributors in several countries have dedicated sales expertise to capture additional OEM business, with both Fortune 500 and second tier OEM firms extending the company’s international footprint.
Sales (Bressner)
The company’s Bressner sales efforts consist of four main sales channels:
OEM Industrial PC Products:
The company’s OEM industry-focused sales team plays a vital role in driving growth and market penetration. Consisted of passionate technical experts, they actively cultivate and develop strategic partnerships with major commercial players across diverse sectors, including industrial automation, automotive, medical, artificial intelligence, security and defense, and aerospace.
This dynamic team fosters close relationships with OEM-customers, engaging directly at their facilities, industry events, and tradeshows. By deeply understanding their unique needs and challenges, the company’s team tailors existing solutions or custom offerings, ensuring a compelling return on investment (‘ROI’) and empowering their success within their respective environments.
This customer-centric approach, combined with the company’s focus on technical expertise and strategic partnerships, has been instrumental in propelling the company’s market expansion and securing significant customer wins.
Looking ahead, the company remains dedicated to strengthening existing partnerships and forging new ones across diverse industries. The company’s continuous investment in recruiting and developing highly skilled technical experts, coupled with the company’s focus on delivering tangible ROI, positions the company for further success in establishing itself as a leading provider of customized solutions for the industrial IT landscape.
Modular IPC System Integration:
The company’s expertise in modular system integration, driven by strategic partnerships and a diverse portfolio, unlocks sales growth in emerging markets like AI, automation, medical, automotive, smart cities, imaging and more. The company achieves this by:
Offering cutting-edge modular product lines: Fan-less Embedded Box PCs, Panel PCs as well as Industrial Rack Mount Servers, focused on individual client requirements.
Precisely addressing client requirements: Ensuring ROI maximization and repeat business through tailored solutions.
Optimizing system integrations: Delivering cost-effective, performance-driven systems that boost sales through value propositions.
Driving ROI, Shaping the Future:
The company invests in continuous portfolio expansion, strategic partnerships, and top talent recruitment to uphold technical expertise and anticipate market demands. This unwavering focus on ROI positions the company for continued leadership in modular system integration, empowering diverse industries to realize operational excellence and drive sustainable sales growth in emerging markets.
VAD Distribution Sales – Empowering Innovation, Bridging Continents:
The company surpasses distribution as a leading value-added distributor (‘VAD’) across Europe, propelling cutting-edge technology in networking, industrial IoT, and industrial flash memory. Strategic partnerships with top-tier suppliers fuel the company’s pipeline, while the company’s in-house expertise delivers solutions tailored to individual needs.
EMEA Sales – Local, Agile, Customer-Centric: The Heartbeat of the company’s EMEA Success
The company’s relentless pursuit of operational excellence for EMEA customers fuels the company’s regional ascent. This translates into three unwavering commitments:
Building a Robust Local Presence - Bressner, the company’s dedicated footprint in Europe, bridges the gap between understanding and action. The company responds swiftly to customer needs with tailored solutions, thanks to the expertise of the company’s highly skilled sales and engineering teams. Close collaboration ensures customers feel heard and supported throughout their journey.
Expanding Reach and Impact through Partnerships - The company cultivates strong relationships with a network of resellers and distributors across EMEA, expanding the company’s reach and guaranteeing seamless product delivery. Strategic master distributor partnerships unlock hidden potential within both Fortune 500 and smaller OEM firms, significantly amplifying the company’s impact in the region.
Acting as the Responsive On-the-Ground Support Network - The company stands beyond mere distribution, serving as the responsive on-the-ground support network for EMEA. Swift solutions, regardless of the size or complexity of the need, are the company’s cornerstone. This dedication fosters trust and loyalty, solidifying the company’s position as a reliable partner in the region.
Investing in the Future of EMEA Success:
The company remains committed to:
Deeper Local Footprint - Expanding the company’s direct presence in key EMEA markets forging, closer customer engagement and understanding.
Talent Acquisition & Retention - Attracting and retaining top sales and engineering talent in the EMEA to uphold the company’s expertise and ensures exceptional service.
Strengthening Strategic Partnerships - Actively pursuing collaborations with leading distributors and resellers, further amplifying the company’s reach and impact within the region.
Marketing Communications
The company’s marketing communications department is responsible for positioning OSS as an expert, thought leader, and visionary in the AI Transportables market. The company generates expert content to support the company’s market leading products, while also building brand/product awareness in several ways. The company uses traditional and non-traditional marketing communications, as well as partnerships and word of mouth, to convey the uniqueness and compelling value of the company’s products and services. The AI Transportable market applications the company targets include AI inference applications in autonomous vehicles, medical equipment, commercial aerospace, defense/government, agriculture, and mining. Bressner also targets embedded industrial and IoT customers in the EMEA region. Among the many channels utilized are:
Trade Shows – OSS participates in several live and virtual tradeshows and events during the year to generate new relationships and foster existing relationships with customers and partners. These engagements allow the company to showcase its standard and custom product expertise to the company’s target customers. The target trade shows include AUSA (the U.S. Army), Sea, Air and Space (Navy/NASA), Advanced Driver Assistance Systems (autonomous vehicle), MOVE America (autonomous vehicle), AFCEA West (military), DSEI (international military), Supercomputing, AUVSI (autonomous vehicle) and Embedded World.
Electronic Media – OSS uses various forms of electronic advertising media to market both the rugged edge products and capabilities of the company. Electronic media includes internal direct email campaigns, such as monthly newsletters and various press releases for new products, technology developments, partnerships and significant application design wins. In addition, the company uses media companies relevant to the company’s target markets to disseminate information about the company to a larger set of potential customers. The format of the electronic advertising varies, but includes a common focus on content advertising demonstrating the company’s market expertise with a secondary focus on brand awareness. The various electronic media formats that the company utilizes include, but are not limited to, search engine ads and keyword campaigns, digital ads, display ads, datasheet emails, customer use cases, e-newsletters, and text ads. The company’s web site is key at leveraging its leadership content, positioning, and search engine optimization (‘SEO’) capabilities. The company periodically updates its website to capture new products, as well as align with new applications and emerging markets.
Social Media – OSS regularly uses Facebook, LinkedIn, and Twitter to instantly alert the company’s followers to new events, products, services, and customer stories.
Publications – The company periodically publishes white papers, customer success stories, and other demand generation technology articles in printed and electronic periodicals and newsletters, including but not limited to, Autonomous Vehicle International, Military Embedded Systems, Edge Industry Review, Aerospace and Defense and Auto News. The company also invests in print ads in the EMEA region, with the highest ROI in select industry magazines for brand awareness.
As the company grows, it is anticipated its marketing efforts will likewise continue to increase in size and focus on the AI Transportable market.
Intellectual Property
One Stop Systems, the One Stop Systems logo, and other trademarks or service marks are the property of the company.
Markets, Seasonality, and Major Customers
The company’s products and services serve a global clientele consisting of multinational companies, governmental agencies, military contractors, and leading technology providers. Based on market experience, it appears there are seasonality factors with deliveries decreasing from December through February each year. For Bressner, this is likely a result of Asia’s holiday season, whereas for OSS in the U.S., this is the result of varied government and commercial customer appropriation cycles and the timing of budgets.
For the year ended December 31, 2023, an aggregate of 25.4% of the company’s total consolidated revenues were attributable to three customers (disguise, Raytheon and the Navy).
For the year ended December 31, 2023, Bressner did not have any customers that accounted for 10% or more of the company’s total consolidated revenues.
The company typically sells its products pursuant to contract supply agreements or purchase orders.
History
One Stop Systems, Inc. was founded as a California limited liability company in 1998. The company was incorporated as a California corporation in 1999. In 2017, the company was reincorporated as a Delaware corporation.
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