La Rosa Holdings Corp. operates primarily in the United States residential real estate market.
The company is a holding company for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments.
The company generates revenue primarily by providing person-to-person residential and commercial real estate brokerage services to the public. In addition, the company cross sells ancillary technology-based products and services to sales agents and the sales agents associate...
La Rosa Holdings Corp. operates primarily in the United States residential real estate market.
The company is a holding company for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments.
The company generates revenue primarily by providing person-to-person residential and commercial real estate brokerage services to the public. In addition, the company cross sells ancillary technology-based products and services to sales agents and the sales agents associated with the company’s franchisees. The business is organized based on the services provided internally to agents and to the public, which are residential and commercial real estate brokerages, franchising services, real estate brokerage education and coaching, and property management services.
In addition to providing person-to-person residential and commercial real estate brokerage services to the public, the company cross-sells ancillary technology-based products and services primarily to the company’s sales agents and the sales agents associated with the company’s franchisees. The company’s business is organized based on the services the company provides internally to its agents and to the public, which are residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, property management, and title services. The company’s real estate brokerage business operates primarily under the trade name La Rosa Realty. The company has various La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico. The company also has some La Rosa Realty franchised real estate brokerage offices and branches and some affiliated real estate brokerage offices, that pay the company fees in 7 states in the United States and Puerto Rico. Additionally, the company has a full-service escrow settlement and title company in Florida. In April 2025, the company also formed a company, offering a commission advancement program exclusively for La Rosa agents.
The company’s real estate brokerage offices, both corporate and franchised, are staffed with 2,769 licensed real estate brokers and sales associates as of March 31, 2025.
The company has built its business by providing the home-buying public with well-trained, knowledgeable realtors who have access to the company’s proprietary and third-party in-house technology tools and quality education and training, and valuable marketing that attracts some of the best local realtors who provide value-added services to the company’s home buyers and sellers that are attracted to the company’s brands. The company gives its real estate brokers and sales agents who are seeking financial independence a turnkey solution and support them in growing their brokerages while they fund their own businesses.
The company’s business stands on three pillars: Family, Passion, and Growth. The company’s focus on the interaction between its human agents and their clients is a strong weapon against internet-only commodity websites and the low touch discount brokerages. The company’s agent count continues to grow organically and through acquisition, the company attributes its organic growth to the positive culture created in the company and the competitive plans that the company offers its agents. By creating a custom solution and a unique experience, the company’s agents are able to guide their clients seamlessly through what may be their most expensive lifetime purchase.
In addition, unlike other residential real estate brokerages, the company encourages its sales agents to pursue commercial real estate transactions and require them to utilize the services of the company’s commercial real estate company. The company anticipates acquiring other complementary businesses, such as, for example, insurance agencies and a mortgage brokerage.
On October 12, 2023, the company consummated its initial public offering (the ‘IPO’). Following the company’s IPO, during the fiscal year ended December 31, 2023, the company acquired majority ownership of the following franchisees of the company: Nona Legacy Powered By La Rosa Realty, Inc. (formerly, La Rosa Realty Lake Nona Inc.), Horeb Kissimmee Realty, LLC, La Rosa Realty Premier, LLC, La Rosa Realty Orlando, LLC, and 100% ownership of the following franchisees of the company: La Rosa CW Properties, LLC and La Rosa Realty North Florida LLC. In December 2023, the company also formed its majority owned subsidiary La Rosa Realty Texas LLC.
The following are developments in the company’s business since the beginning of the fiscal year ended December 31, 2024:
In February 2023, the company launched its proprietary technology system - JAEME, part of ‘My Agent Account.’ JAIME is a real estate AI assistant created to support and inspire the company’s agents with personalized content to drive marketing, efficiency, and sales. This advanced technology can help agents to provide services to their clients in a more efficient way - even from their mobile devices. In October 2024, the company launched My Agent Account version 3.0, a significant upgrade to its proprietary platform, which now includes a new module specifically designed for property management disbursements. This update is expected to improve operational efficiency for agents across the company.
In March 2024, the company officially launched its partnership with Final Offer, online platform that allows sellers to establish a minimum sales price and other deal terms online and pre-approved buyers to make bidding offers. Final Offer is available to real estate brokers on the company’s platform in key markets across Florida, California and Georgia, with plans to expand the offering across the organization.
In June 2024, the company recruited a high-performing group of team leaders in Florida, who closed over 425 transactions and achieved sales exceeding $100 million in their prior 12 months before joining the company.
During the fiscal year ended December 31, 2024, the company acquired majority ownership of the following companies: La Rosa Realty Georgia LLC, La Rosa Realty California, La Rosa Realty Lakeland LLC DBA La Rosa Realty Prestige, and La Rosa Realty Success LLC, and 100% ownership of La Rosa Realty Winter Garden LLC, BF Prime LLC, Nona Title Agency LLC, La Rosa Realty Beaches LLC, and Baxpi Holdings. Additionally, the company acquired the remaining non-controlling interest portions of Nona Legacy Powered By La Rosa Realty, Inc. (formerly, La Rosa Realty Lake Nona Inc.) and La Rosa Realty Premier, LLC, making them both 100% owned entities.
In December 2024, the company opened its first office and wholly owned subsidiary in North Carolina, La Rosa Realty NC LLC.
In December 2024, the company announced that it will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents.
The company intends to continue growing its business organically and through acquisition.
The company conducts its operations through its 24 subsidiaries:
La Rosa Realty, LLC is engaged in the residential real estate brokerage business;
La Rosa Coaching, LLC is engaged in the delivery of coaching services to the company’s brokers and franchisee’s brokers;
La Rosa CRE, LLC is engaged in the commercial real estate brokerage business;
La Rosa Franchising, LLC is engaged in the franchising of real estate brokerage agencies;
La Rosa Property Management, LLC is engaged in property management services to owners of single-family residential properties;
La Rosa Realty Premier, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty CW Properties, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty North Florida, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Orlando, LLC is engaged mostly in the residential real estate brokerage business;
Nona Legacy Powered By La Rosa Realty, Inc. (formerly, La Rosa Realty Lake Nona Inc.) is engaged mostly in the residential real estate brokerage business;
Horeb Kissimmee Realty, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Winter Garden, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Texas, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Georgia, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty California is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Lakeland, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty Success, LLC is engaged mostly in the residential real estate brokerage business;
BF Prime, LLC is engaged mostly in the residential real estate brokerage business;
Nona Title Agency, LLC is engaged in providing title services related to real estate transactions;
La Rosa Realty Beaches, LLC is engaged mostly in the residential real estate brokerage business;
Baxpi Holdings, LLC is engaged mostly in the residential real estate brokerage business;
La Rosa Realty NC, LLC is engaged mostly in the residential real estate brokerage business;
LR Luxury, LLC is engaged mostly in the residential real estate brokerage business; and
LR Agent Advance, LLC, formed in April 2025 for the purpose of offering a commission advancement program exclusively for La Rosa agents.
Business
The company provides, on a fee basis, training to sales agents who wish to work in the commercial real estate space, and advise customers with respect to office leasing, multi-family property sales and leasing, and land and subdivision development. The company’s customers come primarily from referrals from the company’s Realty brokers who are asked by their clients to assist them in with various commercial real estate property transactions.
For the company’s title insurance and settlement services segment, the company operates under the brand FPG Title Group, which provides comprehensive title insurance and settlement services to protect real estate transactions for residential, commercial, agency, home builders, and vacation ownership properties. Providing these services the company intends to ensure that both homeowners and lenders are safeguarded against potential legal claims or disputes related to property ownership. Key services include title insurance services, which help to protect against risks such as undisclosed heirs, errors in public records, forgery or fraud in previous ownership documents, and outstanding liens or unpaid taxes, and settlement services, which help to facilitate smooth and secure property transactions, in compliance with industry regulations. FPG Title Group is positioned as a trusted partner in Florida, offering tailored solutions for local banks, national lenders, and mortgage servicers. The company’s expertise allows the company to close loans quickly, accurately, and in full compliance with industry standards. The company’s intention is to provide flexible and customizable services to meet the specific requirements of various lenders and demonstrate the company’s commitment to client satisfaction through the company’s comprehensive service offerings and dedicated team.
The company has various La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico; and a title services company located in Florida. In April 2025, the company also formed LR Agent Advance, LLC, offering a commission advancement program exclusively for La Rosa agents.
The company’s affiliates operate residential real estate brokerage, insurance brokerage and real estate title and full commercial real estate brokerage businesses.
Intellectual Property
As of April 15, 2025, the company had service mark registrations in the United States, including registration for ‘LR La Rosa Realty’ and LR logo. The company also had trademark and service mark registrations and applications in certain foreign jurisdictions. Additionally, the company is the registered holder of a number of domain names, including ‘larosarealty.com’ and ‘larosaholdings.com’.
Markets
The company’s primary market is in the United States. As of April 15, 2025, the company has various La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico. The company also has various La Rosa Realty franchised real estate brokerage offices and branches and some affiliated real estate brokerage offices in the United States and Puerto Rico. Additionally, the company has a full-service escrow settlement and title company in Florida. In April 2025, the company also formed LR Agent Advance, LLC in Florida, offering a commission advancement program exclusively for La Rosa agents.
Revenue Streams
The majority of the company’s revenue is derived from a stable set of fees paid by its brokers, franchisees, and consumers. The company has multiple revenue streams, with the majority of its revenue derived from commissions paid by consumers who transact business with the company’s and its franchisee’s agents, royalties paid by the company’s franchisees, dues and technology fees paid by the company’s sales agents, the company’s franchisees and its franchisees’ agents. The company’s major revenue streams come from such sources as: (i) residential real estate brokerage revenue, (ii) revenue from the company’s property management services, (iii) franchise royalty fees, (iv) fees from the sale or renewal of franchises and other franchise revenue, (v) coaching, training and assistance fees, (vi) brokerage revenue generated transactionally on commercial real estate, (vi) title services revenue, and (viii) fees from the company’s events and forums.
Industry
The company’s brokers deal primarily in sales of existing homes, rather than the sales of new homes that are typically sold by builders.
Seasonality
The company’s business is affected by the seasons and weather. The spring and summer seasons, when school is out, have typically resulted in higher sales volumes compared to fall and winter seasons. With the slowdown in the later months, the company has experienced slower listing activity, fewer transaction closings and lower revenues; and has seen more agent turnover as well. Bad weather or natural disasters also negatively impact listings and sales, which reduces the company’s operating income, net income, operating margins and cash flow.
Competition
The company’s largest national franchise competitors in the U.S. include RE/MAX Holdings, Inc., Realogy Holdings, Corp. (which operates several brands, including Century 21 and Coldwell Banker), Fathom Holdings Inc., eXp World Holdings Inc., Real Brokerage Inc., among others.
The company also faces competition from internet-based real estate brokers, including Realtor.com, Fathom Holdings Inc., Redfin.com, and Zillow.com, brokers offering deeply discounted commissions like Simple Showing Holdings, Inc., Houwzer LLC and Real Estate Exchange, Inc. (Rexhomes.com) and ‘flat fee’ brokers, such as Homie Technology, Inc., Cottage Street Realty, LLC (FlatFeeGroup.com) and Trelora, Inc.
In the property management arena, the company competes against independent local property management companies and the major national and international commercial real estate property managers, such as Jones Lang LaSalle and Cushman & Wakefield plc.
The company’s real estate coaching business competes against other in-house training services operated by independent real estate brokerage agencies and the international and national franchisors named above, as well as online providers, including The Mike Ferry Organization, Keller Williams Mega Agent Production Systems, Buffini and Co., Tony Robbins Coaching, Craig Proctor Coaching, and Tom Ferry Coaching.
The company’s largest competitors in the corporate-owned space include Compass Holdings, Inc. and Fathom Holdings, Inc.
Government Regulation
The company is subject to federal and state regulations relating to employment, contractors, and compensation practices. Except for the company’s employed company agents, all agents in the company’s brokerage operations have been retained as independent contractors, either directly or indirectly through the company’s franchisors. With respect to these independent contractors, like most brokerage firms, the company is subject to the Internal Revenue Service regulations and applicable state law guidelines regarding independent contractor classification. These regulations and guidelines are subject to judicial and agency interpretation.
The company is also subject to the Fair Housing Act of 1968 (the ‘FHA’) which prohibits discrimination in the purchase or sale of homes and applies to real estate brokers and agents, among others.
Other federal laws and regulations applicable to the company’s business include (i) the Federal Truth in Lending Act of 1969; (ii) the Federal Equal Credit Opportunity Act; (iii) the Federal Fair Credit Reporting Act; (iv) the Home Mortgage Disclosure Act; (v) the Gramm-Leach-Bliley Act; (vi) the Consumer Financial Protection Act; (vii) the Fair and Accurate Credit Transactions Act; and (viii) the Do Not Call/Do Not Fax Act and other federal and state laws pertaining to the privacy rights of consumers, the company’s collection, use, and disclosure of data collected from the company’s website and mobile users, and the manner and circumstances under which the company or third parties may market and advertise the company’s services to consumer which affects the company’s opportunities to solicit new clients.
The company’s business is also subject to various antitrust and competition laws, including the Sherman Antitrust Act, the Federal Trade Commission Act, the Clayton Act, and other related federal, state, and provincial laws in the jurisdictions in which the company operates. These laws prevent anti-competitive behaviors, such as price-fixing and other conduct that unreasonably restrains trade and competition.
Internationally, the company’s operations are also subject to laws against improper payments, including the U.S. Foreign Corrupt Practices Act and similar global regulations.
History
La Rosa Holdings Corp. was founded in 2004. The company was incorporated in Nevada in 2021.
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